Market Overview

The Bay Area Music Collective Launches New Community Platform for San Francisco's Dynamic Music Industry


Calling all musicians, singers, producers, engineers and fans! New San Francisco music community launched to leverage rich Bay Area music talent and reclaim San Francisco's place as premier music destination. Join the community today at

(PRWEB) October 29, 2012

With an eye to reclaim the San Francisco Bay Area's position as a top music destination, local award-winning producer and engineer, Michael Starita launches the Bay Area Music Collective ( to leverage the strong San Francisco music community.

“San Francisco and the Bay Area have a long and well recognized history as a premier music center,” Starita explained. “Bands from the Grateful Dead to Metallica and Green Day, Digital Underground, Too Short and The Hieroglyphics all have roots in this region. And we want to stimulate the region to reclaim its historic leadership position.”

The BAMC marked its launch at the Audio Engineering Society's 133re AES Convention this weekend with a party at Different Fur Studios sponsored by the studio, Royer Labs, Mojave Audio and Expressions College for Digital Arts.

According to Starita, the Bay Area is a hotbed for very talented music artists, recording engineers and producers. However, as the music industry evolved over the last decade, the region became fragmented. “We have the resources and the talent, but what we need is the platform to bring all these segments together and that's the focus of the BAMC,” he said. “At BAMC, we look to leverage this rich community, build awareness for our stellar local talent and provide the kind of services today's music artists need to thrive.”

The Bay Area Music Collective provides a platform to highlight the talents of a wide range of music community members. The BAMC looks to attract recording studios, artists, engineers, video producers, recording producers, management companies and record labels, venues, music technology and local businesses as well as sponsors, investors and fans to its collective. To join the community while it's still in beta, visit

BAMC has a proprietary turnkey network to manage the end-to-end seamless collaboration efforts across the music platform. One of the first services is the BAMC Artist Services, which works with the artist from the recording phase to going to market. This program offers copyright, publishing, royalty registration as well as online presence and marketing. “Labels used to cover many of these steps but now artists are expected to ‘do-it-yourself,'” Starita said. “BAMC is ready to assist our members through the whole process.”

BAMC's content-based music production workflow leverages extensive networks to bring national, international or local artists into the studio, record a song while capturing the process (journey, story) on video. Fans are able to see the story behind the bands and our local industry players, peak into their current journey (while producing in the studio) and see what the Bay Area music community offers. The content created is ready for online distribution through the artist's national/international channels and the channels of all parties involved locally.

About Bay Area Music Collective
With its legendary studios, extensive pool of talented artists, engineers and producers, storied history as well as its supportive and innovative technology and business communities, the Bay Area is poised to reclaim its preeminent position in the music world. Bay Area Music Collective (BAMC) looks to leverage these strengths as it builds its music collaborative and engagement platform with the goal of reclaiming San Francisco Bay Area's distinction as the number one music destination in the world.

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