Market Overview

As Hurricane Sandy Likely to Make Landfall Near Atlantic City, Spotlight Back on Environmental Superhero Earth Dog


Extreme weather renews interest in earth dog eBook story.

(PRWEB) October 29, 2012

Hurricane Sandy, now a 900-mile megastorm, is forecasted to make landfall late Monday night in Atlantic City, N.J., bringing with it life-threatening storm surges, forceful winds and rainfall that could cripple transportation and leave millions without power. Capping a summer marked by extreme weather events and renewing eBook readers' interest in eBook environmental superhero Earth Dog.

The size and power of the storm are almost without equal as several systems will combine to wreak havok on a large section of the nation--from North Carolina to New England as far west as the Great Lakes.

Waves 20 to 25 feet are possible on the south side of Lake Michigan Monday night into Wednesday, along with beach erosion and flooding especially southeast of Chicago around Gary, Ind., and Michigan City with waves there as high as 33 feet.

On the East Coast, a storm surge is expected along a 600-mile stretch of the Atlantic along with rainfall in places of 6 to 10 inches and even more.

Against this backdrop, Earth Dog's mission is more important than ever: to teach kids to be good stewards of their planet and take charge of their environmental future by promoting a cleaner, healthier world. The story chronicles Earth Dog's transformation from a junkyard dog into an environmental superhero dedicated to the task of fighting pollution.

Earth Dog educates young people around the world about environmental issues affecting their planet. He teaches problem-solving skills through understanding and cooperation. The environment is the number-one concern of students in the classroom today.

The Earth Dog eBook story is featured on Amazon Kindle and Apple iTunes, where advances in technology are fueling sales of eBooks like Earth Dog. Young readers are turning to eBooks in record numbers, and eBook readership now surpasses that of traditional books, according to reports.

“The Earth Dog Story” was first published as a storybook in 1992, then in 1996 in cooperation with the U.S. Department of Energy as a part of its Environmental Out Reach Program with Weekly Reader. Now, the popular children's environmental superhero is making his comeback in app and eBook format with auto-narration to appeal to children of all ages. Earth Dog® became available as an app in iTunes and as an eBook, titled “The Earth Dog Story,” just in time for Earth Day 2012

For more information, the public should visit the new Earth Dog website at or
The Earth Dog Story at

Recent children's e-book release The Earth Dog Story has spawned a new line of environmental superhero Earth Dog promotional products to be released in time for the holiday shopping season, with online retailer selected to house the new Earth Dog online store. The Earth Dog store on, which offers a range of holiday gifts, is currently available at

Earth Dog store departments include home and pets, cards and postage, electronics, clothing, accessories, office products, and art and posters. Earth Dog-themed merchandise includes messenger bags, children's T-shirts and sweatshirts, baby T-shirts, posters, cards and stamps, canvas tote bags, iPhone and laptop skins, iPad sleeves, playing cards, and dog shirts.

To see the new Earth Dog Products: on Youtube Click here: Earth Dog On Youtube

For the original version on PRWeb visit:

View Comments and Join the Discussion!