Market Overview Launches New Look as the Enthusiast Community for Natural Moms Reaches Three Million Monthly Users


The home for natural parenting sees rapid growth as moms increasingly seek to engage online with like-minded parents.

San Francisco, CA (PRWEB) October 29, 2012

Huddler, a digital media company that powers millions of daily interactions for the world's most influential enthusiast communities, today announced that, a Huddler community, is now seeing over three million monthly unique visitors and has reached over 200,000 members. Originally founded as the online extension of Mothering Magazine in 1995, is now the #1 online destination for natural parenting. The site is introducing a new design today geared towards making its popular content, blogs, and community features even more accessible to community members.

Founded in 1976, Mothering Magazine was the birthplace of the natural family lifestyle. The publication built up a loyal readership and in 1995, seeing the desire for natural moms to talk and learn from one another, natural parenting expert and Editor-in-Chief Peggy O'Mara launched as an online extension of the magazine. The community flourished as moms embraced the value of sharing parenting advice and experiences as well as recommending natural products to one another.

The growth of the community also mirrored the growing trend of moms going online to find parenting information rather than looking for it in print. According to a study by the CDC, more than one-third of parents use internet searches or websites as a trusted source of parenting advice, while only one-quarter look to magazines for this information.

“ continues the tradition started by Mothering Magazine, offering philosophical inspiration and practical advice about family living. With, we're really recognizing parents as the experts and providing a platform for them to share information upon which parents can base informed choices,” said O'Mara. “The success of the site is a testament to the vibrant and robust community of engaged parents that we've built over the past seventeen years.”

With so many of the conversations on the site revolving around product information and recommendations, has also proven to be a fertile environment for advertisers trying to reach natural moms. Jessica Alba's The Honest Company is one of many brands that is partnering with to promote awareness of their brand to the natural mom community.

About, a Huddler community, is the premier online community for parents interested in natural family living. Originally founded as the online extension of Mothering Magazine in 1995, provides cutting-edge, well-researched information, philosophical inspiration and practical advice for parents from its community of over 200,000 members as well as a variety of leading experts and contributors. was founded by editor-in-chief Peggy O'Mara, a respected authority on natural parenting and the author of three books: Having a Baby Naturally: The Mothering Magazine Guide to Pregnancy and Childbirth; Natural Family Living: The Mothering Magazine Guide to Parenting; and A Quiet Place: Essays on Life and Family. O'Mara has lectured and conducted workshops in conjunction with organizations such as the Omega Institute, Esalen, La Leche International, and Bioneers, and she has been featured in national publications such as The Wall Street Journal, USA Today, The Washington Post, Chicago Tribune and Mother Earth News.

For more information, please visit

About Huddler
Huddler is a digital media company that powers millions of daily interactions on the internet's most influential enthusiast communities. Huddler's proprietary technology platform makes these communities more engaging for consumers and marketers alike. Huddler offers brands the opportunity to interact with over 24 million passionate consumers in a contextually relevant environment across key interest areas including parenting, fashion and beauty, consumer tech and outdoor sports. Marketers can engage the community through highly targeted advertising campaigns, brand ambassador programs and unique market research opportunities. Huddler is a privately held company based in San Francisco, Calif. For more information about Huddler, please visit


Media Contact:
Meredith Obendorfer
Meredith (at) sparkpr (dot) com

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