Market Overview

Fluid Creativity Brings Japanese Design To UK For Pop-Up Tokyo


New ecommerce venture Pop Up Tokyo brings Japanese art and design to the UK, thanks to Fluid Creativity.

(PRWEB UK) 29 October 2012

Unique, contemporary Japanese art and craft items will be available to buy online for customers across the UK, thanks to an exciting new e-commerce venture called Pop-Up Tokyo, designed by digital media experts Fluid Creativity.

Supplying striking, design-led products to online customers, Pop-Up Tokyo will bring a distinctive flavour of the East to lovers of modern, funky Japanese design. The store's founder Ryuji Goto has travelled the length and breadth of his native Japan to source items from up and coming artists and craftspeople who would otherwise never have been able to market their products in the UK.

Mr Goto says:

“My brother already runs a successful business in Japan, called Pop-Up London, which showcases the best of British design to a Japanese audience via a web store as well as a bricks and mortar shop in Tokyo. Creating Pop-Up Tokyo to bring Japanese art and craft to the UK was the obvious next step. Fluid Creativity really appreciated my vision and interpreted it perfectly in their design for our ecommerce website.”

Lee Turner, Managing Director at Fluid Creativity, said:

“The UK has long been fascinated by Japanese culture from martial arts and design to technology and cookery and this Pop-Up Tokyo project has really engaged the Fluid team from the start. Using Magento Community Edition to build the site, our whole focus has been on letting the products speak for themselves while creating a clean, contemporary, modern Japanese feel to it overall.”

The new web store is due to go live at Hyper Japan, a massive celebration of Japanese culture being held at Earl's Court from 23-25 November and you can visit Pop-Up Tokyo at

Fluid Creativity provides complete online solutions for businesses of all sizes across the UK, with a portfolio that includes the NHS, University of Salford, Brother and The Royal Bank of Scotland.

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