Market Overview

Men's underwear buying trends - shaping, dating and budgeting for boxer shorts


Men are paying far closer attention to their undies drawers these days according to men's underwear experts Shaping, dating and budgeting are among the strongest influences driving sales, especially online.

(PRWEB UK) 29 October 2012

Men's underwear is getting as varied - and targeted - as women's underwear collections. Men are snapping up designs tailored to smooth their waistline, divorcees back in the dating game are smartening up their undies act, and those watching the pennies are still finding good value for money if they shop carefully for their boxer shorts... So say men's underwear and swimwear specialists who are watching these buying trends very closely.

Shapewear for men, the divorce rate and saving money are all influencing sales of men's underwear on the high street, but also online.

As in women's lingerie, there is now plenty of shapewear for men - not just to smooth a tummy or love handles, but also to make the most of their assets with so-called ergonomic men's underwear.

Adam Davies, founder of Deadgoodundies, has seen increasing interest from customers not just in colours and patterns, but technical advances like shapewear and enhancing designs from brands like Ergowear and Joe Snyder.

“Shapewear gives a man a neater torso under clothes, while ergonomic briefs and boxer shorts support the genitals with a little extra oomph and contouring. We're not talking codpiece proportions, more upfront positioning that many men find addictive. They don't go back to ‘ordinary' pants again,” Adam says.

“Marriage splits can also prompt men, especially older individuals, to re-assess their underwear choices. Sadly ‘the missus' might have put up with ancient favourites, but a hot new date will be less impressed!”

And Adam acknowledges that tight budgets mean some men only buy new underwear when old pairs practically fall apart. “But buying on a budget should never mean compromising on quality. Deadgoodundies has plenty of good quality everyday undies at reasonable prices, as well as two-pair and three-pair multipacks. Watch out too for end-of-line sales and snap up bargains there,” he says.

Unlike even the biggest city retailers, online shops like have a huge selection of styles from strings and thongs to briefs, boxers, shorts and tops and T-shirts, giving men with a specific reason for buying far more choice in terms of colour, designs and prices.

Company Information
Deadgoodundies is an online only retailer stocking the best in designer men's underwear and swimwear from all over the world including: (in alphabetical order) Big Boys, Body Art, Bruno Banani, Bum-Chums, Clever Moda, Doreanse, Ergowear, Gigo, Gregg Homme, HOM, James Tudor, Jockey, Joe Snyder, MaleBasics, MANstore, Mey Bodywear, Mundo Unico, Nils Bohner, Obviously For Men, Olaf Benz, Pikante, PUMA, Sloggi, Solar TanThru and Zoggs. DGU also stock selected loungewear, socks, T-shirts and more from their best selling brands.

DGU are incredibly media friendly and always have high res images on hand for fashion pages and samples for photo shoots as well as expert comment and market insight from partners Adam and Jane.

For more information contact DGU PR Jane on 01743 271615 (international +44 1743 271615) or email pr(at)deadgoodundies(dot)com

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