Market Overview

Art Blog Gallerina NYC Expands to Include Fashion Coverage, Profiles Fashion Personality Helen Lee Schifter


New York City art blog has recently added a section to cover the city's fashion scene – from trend watching to runway coverage to celebrity looks.

New York, NY (PRWEB) October 29, 2012

Gallerina NYC, a New York City-based blog covering art-related topics, has added a section of the site dedicated to the city's fashion scene. The section will provide event previews and reporting, coverage of new trends and seasonal lines, and spotlights on notable people in the local fashion sphere. Gallerina NYC editor June Diaz explained that the expansion falls in line with the blog's mission to highlight the city's visual culture.

“Fashion is a central part of the New York City identity,” said Diaz. “From large-scale events like Fashion Week to the way people in the city decorate themselves and strut the sidewalks, New York definitely has a spotlight on style.”

Gallerina NYC will cover various facets of the city's fashion scene. One focus will be profiles of the New York personalities who work to define the city's fashion palate. The first profile is of former Vogue editor Helen Lee Schifter, who blogs on the Lucky Magazine blog and is a frequent subject for NYC event photographers. The blog will also include coverage of what New Yorkers are wearing on the street, including street photography of standout fashion.

“People watching could be a full time job here in New York,” said the blog's associate editor Ben Mallard, who will head up Gallerina's fashion section. “We aim for Gallerina to become a cross section of the trends that you will actually see on the sidewalks of NYC, not just the runways. Capturing the style of the people on the street is an entire subgenre of photography at this point, and Gallerina NYC wants to participate in by including images of the authentic, fashion forward people of the city.”

Visit the new Gallerina NYC fashion blog here:

About Gallerina NYC
Gallerina NYC blogs the visual culture of New York City with coverage of art galleries, openings, local artists, and museum exhibits. Visit the site at

For the original version on PRWeb visit:

View Comments and Join the Discussion!