Market Overview

Farm Market iD® Hires Data Industry Expert, Crystal Howell, as Director of Business Development


Crystal Howell has joined Farm Market iD's sales team as director of business development. Howell will advise agribusiness clients on available data resources to help them attract, acquire and retain customers across marketing channels.

Westmont, IL (PRWEB) October 29, 2012

Agriculture data and marketing solutions company Farm Market iD, announced today that Crystal Howell has joined the company as director of business development. Howell, a graduate of the University of Nebraska, will operate from the company's Omaha, Nebraska office. Previously Howell held business development positions with US Farm Data, CAS, InfoGroup, Phillip Morris USA and Yellow Book USA.

Steven Rao, president of Farm Market iD said, “Crystal brings intimate knowledge of marketing data resources both within the agriculture sector as well as data for consumer and business to business marketers. Her knowledge will benefit Farm Market iD customers who may not be aware of the vast data assets that can be used to help them develop profitable marketing campaigns and manage their customer data. In addition, Crystal's knowledge of the agricultural marketplace is an asset to Farm Market iD as we continue to invest in innovative new products to help our clients succeed.”

Farm Market iD does business with a wide variety of clients including major chemical, seed, equipment, banking and financial and direct marketing companies. The data and services Farm Market iD supplies is also used in a wide variety of business applications ranging from advertising, research and promotion, to helping develop marketing intelligence and sales strategies.

About Farm Market iD®:
Since 1973, Farm Market iD, located in Westmont, Illinois, has provided comprehensive production data to the agricultural industry. Unparalleled in its depth and robustness, the Farm Market iD database is used by virtually every major company in agriculture. In addition to its content accuracy and depth, Farm Market iD maintains its market-leading position through development of innovative and custom user applications. For more information, call (800) 313-4778 or visit

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