New Jersey's First TruBlue House Care Franchise Turns Household Chores into Just One Phone Call
Businessman Chris Lirio is bringing TruBlue House Care to New Jersey with the opening of his franchise to serve Vineland and its surrounding communities. With TruBlue, homeowners can get assistance with household and yard maintenance by calling just one phone number. "I could see immediately that the one-call-does-it-all format would benefit all types of people," Lirio said.
Cincinnati, Ohio (PRWEB) October 29, 2012
With the launch of his TruBlue House Care franchise in Vineland, N.J., Chris Lirio is continuing a tradition of caring for his community that started with his grandfather nearly 100 years ago. TruBlue lets homeowners in Cumberland County and its surrounding communities enjoy their homes without the drudgery of yard work, repairs and housework by placing just one phone call.
“My father and grandfather invested not only their money, but their time in making our city a great place to live,” Lirio said. “My grandfather emigrated from Italy when he was 2 years old. In 1914, he started a business selling farm merchandise. He also was a mayor and a commissioner. He and Pop founded and operated Lirio Chemical for decades, and Pop also served on city council. I don't think they could be more proud that I've decided to operate a business that can be such a benefit to the whole community.”
The concept behind TruBlue is that most people consider their home their castle, but maintenance can become a hassle either because of time constraints or physical limitations. TruBlue House Care provides year-round, total house care – including yard work, routine and emergency repairs, holiday decorating, gutter cleaning, maid services, and whatever else is needed – for one low monthly fee.
“I see it as a growing need,” Lirio said. “Pop is a perfect example. He was smart and strong mentally and physically, a real tough guy, a Navy guy. Today he's 90 years old and basically bedridden, and he wants to remain in his home until he can't. I see TruBlue as the best way for seniors to be able to stay in their homes as long as they want.”
Larsen Sharp, vice president of operations for TruBlue, said clients have welcomed this unique service.
“Many people already hire care providers who focus on helping the individual with their personal needs,” he said. “By putting our focus on the house itself, those homeowners have additional peace of mind about the safety and security of their home. They won't have to move into a condo or apartment just because they can no longer maintain the house where they've lived sometimes for decades.”
Sharp said TruBlue also is proving to be attractive to younger families.
“People are busy, often juggling schedules for Mom, Dad and each of the children, and in some cases, parents and grandparents. It can get hectic,” he said. “With our system, families can eliminate tasks that they don't enjoy or don't have the time or ability to do correctly, so they can focus their attention on the activities and events they prefer.”
Lirio said that appeal to the broader audience was a major selling point for him.
“I've spent years in the corporate grind traveling extensively,” he said. “I was ready to make a change, especially now that I have a 5-year-old son. I wanted to own a business that provided a valuable service for the whole community while giving me the time to be involved and really live in my community.”
Lirio explored more than 30 franchises before selecting TruBlue because it best met his criteria, yet offers a host of marketing streams.
“It's like nothing else. In fact, my TruBlue Total House Care franchise is the first in the state of New Jersey,” he said. “But I could see immediately that the one-call-does-it-all format would benefit all types of people, not just the seniors or the busy households. I've owned and managed rental properties, and I know those units require routine care. I know that Realtors often advise clients about the importance of curb appeal, basic repairs and thorough house cleanings when selling a home. I see endless possibilities.”
Lirio's primary concern was finding qualified employees, but he soon discovered dozens of people were eager for jobs with TruBlue. “I posted an ad, and within 15 hours, my files were full of resumes of experienced people for yard work, housekeeping and handyman services. My printer was on fire.”
Sharp said clients and their families, whether they live locally or across the country, value having a reliable, single point of contact for all household services inside or out.
“Clients don't need to call multiple people or different agencies for various household tasks,” he said. “TruBlue ensures everything goes smoothly, and the work is done correctly by the right person at the right time. In addition, all TruBlue employees are bonded and insured.”
Lirio sees his new business as an extension of his family's commitment to the region.
“My father and grandfather did a lot for this community,” he said. “Since 1985, I've been involved in the service industry, and I've never let my clients down. With my new business, I will continue to offer a high level of service especially since this is my baby now.”
To learn more about TruBlue of Vineland, N.J., or to schedule a free consultation for services in Vineland, Millville, Bridgeton, Maurice River, Franklin, Clayton, Elk, Williamstown or their surrounding communities, call Lirio at 856-528-3023 or visit http://www.VinelandHouseMaintenance.com.
TruBlue House Care's corporate franchise offices are based in Cincinnati, Ohio. To learn more about the franchise system, call 800-291-0771 or visit the corporate website at http://www.TruBlueHouseCare.com.
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