Market Overview

Social media and search engine advertising can offer businesses an opportunity to shine


Organic search engine optimisation can be a slow and arduous process but when combined this with social media marketing and some targeted pay per click advertising businesses can reap results fast. Business Consort - The Digital and Social media academy's new social media courses can help a businesses with these digital strategies.

(PRWEB UK) 26 October 2012

Business Consort - The Digital and Social Media Academy has launched three brand new online marketing courses as UK digital ad spend grows 12.6% to £2.6 billion in first half of 2012.

The courses are designed to help businesses get fast track lead generation through social media marketing campaigns, boost their brand and reputations online and implement effective search engine advertising strategies.

The courses are modestly priced at £79 + VAT and are delivered fully online so delegates can participate regardless of their location - worldwide.

Course tutor and digital marketing expert - Dawn MvGruer FRSA provides some useful social media tips in this video filmed at The Telegraph.

Despite the difficult UK economy, advertising on the internet and mobile phones increased, like-for-like, by 12.6% to a record six-month high of £2.59 billion in the first half of 2012– up by over £294 million from £2.30 billion in the first half of 2011, according to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC.

  • Mobile up 132% to £181.5 million; video up 43% to £69.8m
  • Banners in social media up 36% to £134.2m
  • FMCG joins Finance as biggest digital display advertiser – accounting for nearly one third combined

Digital marketing is by far the largest allocation of businesses budgets so there is a growing need to learn strategies to keep them ahead of their competition.

With UK PPC advertising forecast to total £3 billion in 2012 it is a popular method of gaining first page search visibility.

Google Adwords is growing at 15% per annum and the cost of key positions on Google is rising.

Can businesses afford not to fully understand the crucial disciplines of PPC?

Pay Per Click (PPC) advertising could dramatically increase traffic to your website.

However, it is important to realise that these potential advantages only come with a skilfully implemented and managed PPC campaign.

Poor planning and management could see you accruing costs without any increase in sales.

PPC advertising delivers immediate results, unlike Search Engine Optimisation (SEO) campaigns.

While an SEO campaign will ultimately produce more website visitors of at a lower cost, it could be months or years before you see the full benefit.

If you need to generate online revenue immediately, then a PPC campaign should form a key component of your Internet Marketing strategy.

Key Benefits

It's incredibly flexible. You can add, modify and delete keywords based on current market conditions or consumer reactions

It provides an instant Return on Investment (ROI), particularly if your website processes sales/business online

It's a fast method to generate traffic and response for your site

It's relatively inexpensive compared with other advertising media

It's great for short-term campaigns. It allows advertiser to change the copy of the adds with the change of keywords

Find out more about the Business Consort's new online marketing courses at

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