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Deering Banjos Partners with The Avett Brothers and Cheerwine to Support Nonprofit Organizations


The Legendary Giveback Banjo - Signed by the Avett Brothers for Auction

Spring Valley, CA (PRWEB) October 26, 2012

The Avett Brothers, Cheerwine®, the legendary soft drink of the South, and Deering, the great American banjo company, join together to support the Legendary Giveback Campaign. As part of this Deering has created the very first “Cheerwine Red” maple banjo with a custom head signed by The Avett Brothers. This is being auctioned off for charity on eBay beginning October 25th and closing November 4th, 2012.
Click here to check out and bid on this item!

Three major charities will benefit from this partnership.

Operation Homefront - provides the families of our military service members and wounded veterans emergency assistance in times of need.

Big Brothers Big Sisters - with over a century of service, provides underprivileged children with mentoring opportunities that changes their lives forever.

UVA Children's Hospital - an organization consisting of over 100 physicians, provide healthcare to children from all over the Mid-Atlantic region.

This resonator back banjo is crafted with a hard rock American maple neck, 3-ply violin grade maple rim, and stained a stunning custom Cheerwine Red. Modeled after Deering's Goodtime 2 banjo, it is remarkably light, weighing only 5 ½ pounds; about the same as an acoustic guitar. The custom drum head of the banjo bears the unique artwork of the Legendary Giveback Campaign by Ken Taylor. As a special bonus it comes with a pickup installed so it is appropriate for acoustic/electric playing needs. The auction package also includes a gig bag carrying case.
This banjo is American made, right down to the banjo head made by Remo in California.

Deering, The Avett Brothers and Cheerwine are happy to join their resources in this effort to help improve the world community.

About the Deering Banjo Company
Deering Banjo Company was founded in 1975 as the world's specialist in banjos and has grown to become the largest manufacturer of American made banjos in the world. Located in Spring Valley, CA, Deering produces all of its quality 4-string, 5-string, 6-string, and 12-string banjos in the same U.S. facility and boasts the most knowledgeable team in the industry. Always on the cutting edge of banjo innovation, Deering is proud to have artists such as Bela Fleck, Mumford & Sons, Steve Martin, Taylor Swift, Keith Urban, The Avett Brothers, and Dropkick Murphys play their banjos. Visit to learn more about Deering Banjos or call their toll free number 800-845-7791.

About Cheerwine
CHEERWINE: Born in the South. Raised in a Glass.
Cheerwine is the legendary soft drink of the South with the taste that always surprises. Created in 1917 in Salisbury, North Carolina by a general store owner named L.D. Peeler, this singular soft drink with a hint of wild cherry and a bubbly effervescence became an immediate hit. Today, L.D.'s great grandson Cliff Ritchie leads the company, as Cheerwine officially expands to new parts of the country and continues to win loyal fans with just one sip. For more information visit .

About The Avett Brothers
The Avett Brothers formed in 2001 in Charlotte, North Carolina when banjoist Scott Avett and guitaristSeth Avett joined forces with standup bass player Bob Crawford. Raised in the textile town ofConcord, North Carolina, the Avett Brothers were influenced by their dad, Jim Avett, who had a box of eight-track tapes that Scott and Seth picked through, listened to and digested. It included albums by Bob Dylan, Neil Young, Crosby, Stills & Nash, and Jim's own folksy duo, Common Decency. Other roots musicians from the folk and country realms filtered into their subconscious, too. Because of their wide range of influences, the Avett Brothers might be described as a rootsy amalgam of folk, country, bluegrass, rock and pop – with a jab of punk-style dynamics here and there. More information about the Avett Brothers can be found at or

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