Market Overview

Society for New Communications Research and Leader Networks Partner to Launch the Social Business Benchmark ™ Project


Study to examine organizations use of social tools and findings to provide organizations tips on how to operate as a social business.

Palo Alto, CA (PRWEB) October 26, 2012

The Society for New Communications Research (SNCR), a nonprofit research and education foundation and think tank focused on the latest developments in new media and communications, in conjunction with Leader Networks today announced the launch of the Social Business Benchmark ™ Project, led by Vanessa DiMauro, SNCR board member and co-chair of research and CEO of Leader Networks. This study is designed to gather insights about social business trends around strategic intent, operational alignment, organizational readiness, staffing and social tool use. The study seeks to:

  • Examine how organizations leverage social tools, technologies and processes
  • Examine organizations' strategic intent, operational alignment, staffing, policy, and governance structures
  • Examine organizations' use of social tools internally and externally
  • Evaluate organizations' strategic social media intentions
  • Examine organizations' readiness to use social tools and technologies
  • Examine organizations' social media marketing strategy and ability to leverage and operate as a social business

Through the aggregate results of this survey research, organizations will be able to compare their social programs with others and along with best practice benchmarks. This will provide a valuable tool for businesses to measure their progress and success as pursue their social business strategies. Survey participants will receive a complimentary summary of the preliminary findings of this study. In addition, the research will form the basis for a customized social business measurement tool to be provided by SNCR and Leader Networks.

“We are excited to launch this study to examine social business trends and organizations' internal and external capacity to embed social within their organizations,” stated Gina Hernandez, executive director of the Society for New Communications Research.

“This study will help organizations shape or refine their social business performance,” stated Vanessa DiMauro. Social media initiatives often don't get integrated into the core business processes. The findings of this study will be used to identify trends and best practices in social business and social media usage,” said DiMauro.

To participate in this online survey, visit:

For more information on this study, please visit:

About Leader Networks

Leader Networks, LLC is a research and strategy consultancy that helps B2B organizations develop innovative ways to get closer to their key stakeholders. For more information, visit

About the Society for New Communications Research (SNCR)

The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications technologies, and their effect on traditional media and business models, communications, culture and society. For more information, visit

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