Market Overview

Leia Announce Over 50% Increase In Sports Bra Sales


Leia announce a substantial surge in the popularity of its sports bras. As well as a boost in sports bra sales of over 50% during July and August this year, the brand has seen a rise in searches for sports bras across the same period.

Desborough, Northamptonshire (PRWEB) October 26, 2012

Leia, the website which allows customers to buy lingerie online as well as sportswear and swimwear believes the rise in sales is partly due to the Olympic effect where enthusiasm for sport gripped the nation which led to large numbers of women being inspired to take up exercise. However, with summer over and many people starting to change their exercise habits, Leia are keen to urge women to still take sports bra support seriously all year round, whatever form of exercise they decide to take. They stress how vital it is to get the correct bust support in order to maintain good breast health.

Nigel Addison from Leia Lingerie described how “The summer of sport definitely had a great effect on sales of Freya Active sports bras. However, with summer over and many women reverting to different forms of exercise now, it's vital we still remember to get the right support and wear a sports bra. Wearing a sports bra will not only improve your performance, but it will also allow you to work out for longer and harder”.

Leia offer a range of sport bra styles developed by Freya Active – part of the Freya Lingerie brand. The Freya Active collection features an innovative non-compression design, which separates the bust as well as providing unrivalled fit, support and comfort.

Customers can choose from styles such as the moulded racer back or underwired, which are great for medium and high performance sports. Alternatively, there is or the soft cup sports bra which is perfect for lighter exercise. Freya Active sports bras are available in a range of colours and up to an H cup.

About Leia
Leia has over ninety years of lingerie design experience and aims to provide inspiring and affordable lingerie swimwear and sportswear, from an A to a K cup. Leia principally allow women to buy lingerie online via their retail website, but they also have boutiques in York and Cardiff, as well as Kent's Bluewater shopping centre. The Leia range featuring a wide choice of brands, including Freya, Fantasie, Fauve, Elomi and Huit, with ranges available from a 28” to 48” back. To find out more about Leia, visit

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