Market Overview

Engagement and Experience Expo 2012 Announces Mobile & Social Efforts


Enhancing the attendee experience, both mobile and social media will be integral in engaging show attendees at the 2012 Engagement and Experience Expo.

Cincinnati, OH (PRWEB) October 25, 2012

Loyalty 360's second annual Engagement & Experience Expo will be held October 28 – 30, 2012 at the Hyatt Regency in Dallas, Texas. Enhancing the attendee experience, both mobile and social media will be integral in engaging show attendees during the three jam-packed days of networking, interactive sessions and workshops, led by many of today's great minds in marketing.

Both attendees and marketers unable to travel to Dallas can follow the 2012 Engagement & Experience Expo on social media sites Twitter, LinkedIn and Facebook. Loyalty 360's LinkedIn group currently hosts over 12,000 members and its own Engagement & Experience subgroup. With over 49,000 Twitter followers, @Loyalty360 will be posting live updates from the conference sessions and exhibit hall floor via the hashtag: #EngagementExpo. Those interested in following the social buzz are encouraged to join “Loyalty 360 – The Loyalty Marketers Association” LinkedIn Group and “Engagement & Experience Expo” subgroup, start a conversation, field session questions and begin to network with attendees before, during and after the show. Twitter followers, show presenters, press and attendees can join the conversation by tweeting with #EngagementExpo. In addition, Friends of Loyalty 360's Facebook page will find show news and photos from the event.

Also announced this week, Engagement & Experience Expo launched a mobile site to optimize the attendee experience. Conference attendees can now access from a mobile device or tablet before and during the conference for:

  •         Pocket Agenda
  •      Session and Speaker Details
  •      Sponsor and Exhibitor Listings
  •      Twitter Feed
  •      Venue Info

Additionally, conference attendees now have the ability to submit a question through their mobile devices to speakers prior to or during the event for a response during the sessions at the show. And, session feedback surveys are also integrated into the mobile device options.

Extending the mobile experience further, those who are interested in receiving SMS updates can text JOIN to 53016 for important show details, updates and reminders during the conference.*

Encouraging engagement on the mobile platform, as a special offer, attendees whose registration includes workshops, can text SBWORKSHOP to 99222 to sign up** for the SoundBite Communications workshop, “Proactive Customer Experience Management Throughout the Lifecycle,” (Sunday, 10/28 at 1 PM) to receive a copy of Forrester's recent report "Transform The Contact Center For Customer Service Excellence." Message and data rates apply.

Attendee registration and press passes are still available. For more information on the 2012 Engagement & Experience Expo, to view the conference agenda and to register for the event, please visit:

*Standard text message rates apply. Mobile number will remain solely in possession of Loyalty 360 and Gold Mobile for the purposes of delivering show details only. At the completion of the show, mobile number files will be destroyed and no additional alerts will be delivered from Loyalty 360 or Gold Mobile.
**Workshops do not require sign-up. Signing up for this workshop pertains to those who wish to receive the special offer.

About Engagement & Experience Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results.

The 2nd annual Engagement & Experience Expo will take place October 28-30, 2012 in Dallas, Texas.

About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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