Market Overview

KURU Footwear Fights Breast Cancer by Donating an Additional 5% of Sales October 24-31 to Research


In recognition of Breast Cancer Awareness Month, KURU Footwear, a direct to consumer shoe brand, will donate 5% from the sale of all women's shoes through its website to the Susan G. Komen Foundation to be used for cancer research.

Salt Lake City, UT (PRWEB) October 25, 2012

KURU Footwear, a web-driven shoe brand, has upped the ante in the fight against breast cancer. During the week of October 24-31, KURU will donate 5% of sales on all women's shoes, purchased through their website at, to the Susan G. Komen Foundation to be earmarked for breast cancer research.

A woman's chances of developing breast cancer in her lifetime are 1 in 8. However, thanks to ever-improving education and early detection, breast cancer survival rates can be as high as 93%. By donating to cancer research, KURU is contributing to the success of future prevention and detection while improving women's quality of life.

Being active can reduce the chances of breast cancer in women. In The Nurse's Health Study (conducted 1976 to present), results show that regular exercise, like brisk walking, is associated with 20% less incidence of breast cancer.

KURU can help women prevent breast cancer. KURU has created the world's most comfortable walking shoe, and when feet feel good individuals are much more likely to engage in activities that have been shown to reduce the incidence of cancer. Each KURU shoe features KuruSole™ Technology that works to keep the fat pads under the heels of feet and cushion the entire body while walking. KURU shoes are designed to keep feet healthy and, in turn, bodies moving.

“Women are a vital part of our families and communities. They provide support, encouragement and love to those around them in ways that no other person can,” said Kate Crawford, Public Relations Manager for KURU. “By donating to breast cancer research and encouraging a healthy lifestyle, KURU hopes to improve the lives of women and all those who are influenced by them.”

In addition to donating to breast cancer research, KURU Footwear is also offering free shipping on all orders shipped within the U.S. during the promotion period.


KURU Footwear is a fast growing, web-driven footwear brand that is obsessed with creating the most comfortable shoes. To this aim, all KURU shoes feature the unparalleled KuruSole™ technology that dynamically adapts to each wearer's unique foot shape for unprecedented support and comfort.

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