Market Overview

A 'Ticket' To Economic Recovery?


Small business event marketing grows 57%; Brown Paper Tickets creates a Business Accelerator Suite and introduces a 2.5% event producer dividend.

Seattle, WA (PRWEB) October 25, 2012

A service created to fix the problem of high fees and low service levels in the ticketing industry has become a favorite for small businesses to thrive in a tough economy. Since 2009, events produced by small businesses have increased by 57% according to a survey done by Brown Paper Tickets, the world's eighth-largest primary ticket seller. As a result, the Not-Just-For-Profit ticketing company has released a new Business Accelerator Suite, including event production tools and services for small business, and introducing an industry-first 2.5% dividend to make small business events more profitable.

“The economy has forced business owners to be more creative and authentic in their marketing,” said Steve Butcher CEO of Brown Paper Tickets. “Events can be an amazing way to reach new customers, enrich friendships with fans, and possibly create new revenue streams."

The Business Accelerator Suite includes advanced event integration with MailChimp, a free email marketing platform, including event email templates and reporting of email opens, event page visits, and purchases. A new tool allows ticket sales to begin from any website, and a live 24/7 call center offering support in English, Spanish and French makes event set-up easy, even for business owners who are not tech-savvy. Businesses using PayPal, Amazon Payments, Google Checkout, or business merchant accounts for credit card processing are able to receive immediate payment and a 2.5% dividend on each ticket sale, a first in the DIY ticketing industry.

“We are helping businesses to mitigate their costs for producing an event,” Butcher said. “It's a part of our Not-Just-For-Profit business model, which allows us to make decisions based on helping our customers and communities to thrive, instead of just shooting for short-term profits.”

San Francisco restaurant Flour + Water chose Brown Paper Tickets as their partner in ticketing pasta-making classes. “Classes have helped us to educate and connect on a more personal level with our community and our best customers, and from a business perspective, it's a significant bonus that the classes create a new revenue stream,” said Temi Adamolekun, director of communications for Ne Timeas Restaurant Group, parent company of Flour + Water. The James Beard award-winning restaurant has recently launched a new product line, the “Weekend Pasta Project,” for cooking class customers to easily prepare gourmet pasta meals at home. “We have created a new customer base, a new revenue stream, and a vehicle for new product sales, all at the same time,” Adamolekun said.

“Ticketed events are a part of the solution to economic recovery,” said Steve Butcher, CEO of Brown Paper Tickets. ”By their nature, events deepen the relationship between customer and business, while motivating new prospects to make the time to visit and experience the brand.”

“Seven years ago, we began producing fashion shows to solidify our brand as the fashion destination for the Pacific Northwest,” said Jennifer Leavitt, VP of marketing for The Bellevue Collection, the region's premier upscale shopping center. “The response has been outstanding, “ Leavitt said. “In the middle of the recession, we were able to forge a partnership that continues today with Vogue Magazine, resulting in a sold-out fashion show, and raising over $40,000 for The Moyer Foundation.”

Today, The Bellevue Collection produces three fashion shows during Fashion Week as well as hosting this year's fourth annual Front Row Fashion presented by Vogue. “We can now do assigned seating and iPhone check-in, which helps us to create a much more customer-centric event,” Leavitt said. “Brown Paper Tickets has been our partner in the success of this promotion.“

“Every business can benefit from creating deeper relationships with their best customers, widening their customer base, and creating new revenue streams.” said Butcher. “Our Business Accelerator Suite makes that as easy as possible.”

About Brown Paper Tickets: Brown Paper Tickets (, the Not-Just-For-Profit ticketing company, revolutionized the industry by putting free, professional tools for ticketing any-sized gathering on the Internet, and continues to champion the rights of ticket-buyers with the lowest fee for the most service in the industry. The company donates a portion of each ticket sale to charity, pays its employees to work 40 hours each year for the cause of their choosing, and employs a team of “Doers,” experts in industries such as music, new media, makers, roller derby and more, to fix, improve and revolutionize the communities they serve.

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