Market Overview

Webinar: How Social Media Can Help Drive Local Action


Co-hosted by Empathica and QSR Magazine, the webinar will address how restaurants can turn online mentions into improved customer experience

Toronto, Ontario, Canada (PRWEB) October 25, 2012

Empathica Inc., a leading global provider of Customer Experience Management (CEM) solutions to the world's most respected multi-unit enterprises in retail, food services, banking, petro and hospitality sectors, today announced a webinar entitled “How Social Media Can Help Drive Local Action.” The free webinar will take place on Thursday, November 8 at 2 pm EST, and is co-hosted by Empathica and QSR Magazine.

Today's consumers are talking about brands on social media and review sites, but what insights can restaurant operators gain from these new feedback channels? Through effective use of these insights, business owners can look at the guest experience though a social lens and see the big picture of guest feedback.

“Social media and social review sites are quickly becoming the main channel for customers to voice their opinions – good and bad – of their dining experiences,” said Dr. Gary Edwards, Chief Customer Officer at Empathica. “This data source presents both a challenge and an opportunity for restaurant brands when it comes to improving their guest experiences.”

During the webinar, Dr. Edwards and Steve Prodger, Vice President of Food Services at Empathica, will address:

  •     How social media and social review sites fit into the landscape of guest feedback
  •     What types of feedback are the most relevant to local operators
  •     How local operators can use social media feedback alongside feedback from other sources to drive focused actions to improve the guest experience

For more information, visit or register for the webinar at

About Empathica:

Empathica is the leading provider of social Customer Experience Management (CEM) programs to the world's most respected multi-unit brands in the retail, food services, banking, petro and hospitality sectors. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting.

Annually, Empathica's 30 million customer surveys in 25 languages reach more than 70,000 locations in over 50 countries. A privately-held organization, Empathica is headquartered in Toronto, Canada with executive consultant offices throughout the United States and a European office in Birmingham, England. For more information about deriving actionable insights that enhance a brand's operational excellence, visit Empathica at

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