Market Overview

MEDIA ALERT: Independent Study Reveals Who's Who List of Dynamic Case Management Influencers


Study identifies the thought leaders who are shaping emerging market where content and process intersect

Waterloo, ON (PRWEB) October 25, 2012

OpenText™ (NASDAQ: OTEX, TSX: OTC) today announced the top influencers in the field of Dynamic Case Management (DCM) as identified in a recent study conducted by Influencer 50, an independent market research company. According to the study, the most influential voices shaping the definition and direction of the emerging dynamic case management market include end users, industry analysts, consultants, systems integrators, academics and technology providers.

Starting today, and every Thursday over the next four weeks, OpenText will reveal the top case management influencers by category as follows at Case Management Influencers and via social media using the hashtag #DCMInfluencers:

Biographies, LinkedIn profiles, blogs, and educational content for each influencer will be available on the Case Management Influencer site following each announcement.

The study was conducted by Influencer 50, a leading influencer identification and engagement management firm, and involved a thorough analysis of the dynamic case management market, seeking candidates who guide, educate and advise decision-makers on this emerging space. Influencers were identified from an initial field of candidates and evaluated against six scoring criteria: market reach, frequency of impact, message independence, expertise, persuasiveness, and thoroughness of role in decision-making. For more information about the study, visit OpenText's Because Process Matters blog.

At a high level, case management refers to a style of work that aims to make knowledge workers more productive by ensuring they have the right information at the right time in order to make informed decisions about their organization's business. Though the term and concept of “case management” is not new, it has been gaining momentum in recent years as organizations increasingly seek to boost productivity in the workplace. Technology providers have also taken notice of this trend and are providing case management solutions specifically designed to help organizations get work done faster and more efficiently by combining documents of various formats, tasks, deadlines, and discussion threads into a single virtual folder or ‘case.'

Examples of the breadth and adaptability of case management include activities surrounding a patient record, a lawsuit, an insurance claim, a disputed order, a citizen service request or a contract.

According to leading industry analyst firm, Forrester Research, Inc., “DCM goes far beyond a simplistic technology marketing term — it's a new way of thinking about how complex work gets done. "Dynamic" describes the reality of how organizations serve customers and build products in a world that changes constantly. If you doubt that assertion, think about volcanoes disrupting airlines, oil rigs exploding, product recalls, executives being investigated for fraud, new healthcare legislation, or more common events like mergers and acquisitions. Most knowledge work requires unique processing, and processes need to adapt to situations — not the other way around. For enterprises, DCM provides a transformational opportunity to take the drudgery out of work and enable high-value, ad hoc, knowledge work — much as enterprise resource planning (ERP) did for transactional processes.”1

“OpenText, as a leading provider of case management solutions, recognizes the need for a one-stop shop community of experts, resources, and advice where those interested in case management can go to learn about it, how it is evolving, and how other organizations are using it to solve similar business challenges,” said Michelle Dufty, Director of Product Marketing for Dynamic Case Management Solutions at OpenText. “Several influencers identified in the study are contributing educational guides, blogs, and seminars to help decision makers make sense of where and how case management fits into their business and technology strategy, as well as best practices for implementing case management based on real-world experiences.”

Follow OpenText on Twitter @opentext and on Facebook at

About OpenText
OpenText provides Enterprise Information Management software that enables companies of all sizes and industries to manage, secure and leverage their unstructured business information, either in their data center or in the cloud. Over 50,000 companies already use OpenText solutions to unleash the power of their information. To learn more about OpenText (NASDAQ: OTEX; TSX: OTC), please visit:

1 Forrester Research, Inc., “Dynamic Case Management: Definitely Not Your Dad's Old-School Workflow/Imaging System,” Craig LeClair and Derek Miers, September 28, 2011.

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Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Copyright © 2012 by Open Text Corporation. OPENTEXT is a registered trademark of Open Text Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.

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