Market Overview

Grand River Launches Six New E-commerce Sites for™


The International Wine of the Month Club is first online store, followed by five other brands

Ann Arbor, Mich. (PRWEB) October 25, 2012

Grand River, Inc., a leading e-commerce developer, announced the launch of six new websites for™ ( The series of launches began in September with the site for The International Wine of the Month Club (, one of six online stores operated by™, for its exclusive monthly gift giving programs.

Grand River used its expertise in information architecture, creative design, interface development, integration and system architecture to design and develop the new website for The International Wine of the Month Club as well as these™ brands:

The Microbrewed Beer of the Month Club™ -
The Gourmet Cheese of the Month Club™-
The Gourmet Chocolate of the Month Club™–
The Premium Cigar of the Month Club™–
The Fresh-Cut Flower of the Month Club™-

“As our online revenues continue to climb,” said Kris Calef, president of™, “we knew we needed an e-commerce partner that had strong design capability as well as superior technical know-how. That led us to Grand River. Their insight and expertise are helping us give our customers a much better shopping experience.”

Grand River brings deep e-commerce knowledge and many years of experience creating multi-site solutions for retailers to its partnership with™. Each of the new websites has a unique look and feel but site administration can be performed by non-technical business users from a single, easy-to-use interface.

“We're proud to partner with™ to create these high performing, branded sites,” said Scott Robertson, partner and co-founder of Grand River. “All six brands enjoy strong market recognition and the new multi-site stores deliver shopping experiences that match those strengths and will help™ reach their business goals. “

Grand River created a highly customized feature for the new online stores. The Design Your Own Club™ program allows customers to combine any or all of the six clubs into one membership and choose unique schedule and product combinations that are just right for them.

To accelerate the new sites' search engine rankings at launch, Grand River's search marketing team developed and implemented a full scale search engine optimization program. They conducted extensive keyword research and competitive analysis as a foundation for the technical implementation in order to mitigate post launch traffic loss and maintain™'s strong search engine visibility and positioning.

In addition to the design and development of the six new sites and a retainer agreement to provide online marketing services, Grand River also provides managed hosting services and     e-commerce support for™.

About™™ operates six monthly gift clubs including Microbrewed Beer, International Wine, Gourmet Cheese, Gourmet Chocolate, Premium Cigar and Fresh-Cut Flower of the Month Clubs. The company searches the world for hard-to-find, hand crafted quality products, allowing their customers to easily give unusual, high quality, repetitive gifts. Every featured selection in each of the six clubs is chosen by product panels comprised of that industry's experts.™'s customers and gift recipients enjoy the anticipation of the next month's selections, the explorative nature of the service and the experience of tasting international wine selections, craft-brewed beers, premium chocolates, hand-rolled cigars and artisanal cheeses. Based in Lake Forest, California,™ has provided unique, memorable, recurring gifts since 1994 and earned an A+ rating by the Better Business Bureau. Call 1.800.625.8238 for more information.

About Grand River

Grand River is an industry leading e-commerce design and development company, specializing in solutions for Fortune 500, as well as mid-market retailers and multichannel companies. The firm's core expertise is in the leading open source e-commerce platforms, including Magento™ Enterprise. Clients include many of the Internet Retailer Top 500 firms in retail, healthcare, technology, telecom and publishing. Grand River was recently honored with position number 334 on the Inc. 500 list of the fastest-growing private companies in America. Founded in 2007, Grand River has offices in Ann Arbor, Michigan and Chicago, Illinois. Call 734.913.8000 to learn more.

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