Market Overview

Groundbreaking Collaborative Art Website Kicks Off First Round of Hiring

Share: begins hiring to generate interest in their crowdfunding campaign.

Los Angeles, CA (PRWEB) October 25, 2012

As crowdfunding becomes more and more popular, marketing strategies are likely to become more interesting and sophisticated. Many successful crowdfunding campaigns engage in some sort of pre-marketing strategy, which helps generate preliminary interest so they hit the ground running. According to founder Jake Sherwood Fannin, providing benefits to potential users of the website is a great way to accomplish this.

"We're killing two birds with one stone, which is to locate artists to create scripts for our site launch, as well as facilitate a groundswell around our upcoming crowdfunding campaign. With our unique collaborative art platform, where the audience plays part in the creation of movie, TV and theatrical scripts, we open the door to involvement by many artists. Writers, actors, musicians, illustrators and sound designers are needed to create and perform the scripts, so we've started the hiring process during the pre-marketing phase of crowdfunding, which will assist in promotion."

Another successful element to crowdfunding is that potential investors are rewarded for their financial contributions. Campaigns provide rewards to entice greater investment. believes artists will be more motivated to get involved if they feel that they are helping create a place where they and other artists not only have a place to hone their craft and gain notoriety, but might also become employed.

“We are taking a significant portion of the money raised from crowdfunding and hiring many artists to help generate scripts that we need to launch the site. It is a win-win-win situation; we get our site filled with content at launch, artists get hired with the money from crowdfunding and users get to see how the process works by observing scripts in progress.”

The collaborative process by which works is based on audience participation. The process can begin with just a seed of an idea from an individual. From their they build a team of writers who each completes their version of, for example, Scene #1. The audience votes on their favorite version of the scene, which becomes part of the actual script. After a scene is selected, other artists are brought in to complete a performance of that scene. Actors record and upload their lines, musicians record soundtracks, illustrators upload storyboards and foley artists create sound effects, all of which is available right inside the script., a collaborative art website for the complete creation and performance of movie, TV and theatrical screenplays, starts its crowdfunding campaign mid-November 2012. Find out more at or call Jake Sherwood Fannin at 323-693-1600.

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