Market Overview

SocialBro Adopts Kred To Improve Detection And Management Of Community Influencers


SocialBro users receive new capability for engaging relevant, trusted people on Twitter

San Francisco, CA (PRWEB) October 25, 2012

Kred, the community influence and outreach measure, and SocialBro, a dashboard for social media professionals to manage and analyze their communities, today announced the integration of Kred into SocialBro's Twitter analysis platform. Combining Kred with SocialBro's Twitter dashboard gives users dynamic new capabilities for creating, growing and managing their communities.

Relevant, influential people can now be easily pinpointed in SocialBro from queries that combine keywords, hashtags or Twitter bios with a specified level of Kred influence. Kred can be set as a global score based on total Twitter activity or only within communities formed around shared interests and things in common, assuring marketers of finding people with high relevance and influence for their particular market.

SocialBro users can now browse their unique Twitter communities to see the Kred Influence and Kred Outreach scores of all their members, allowing identification of the most trusted and engaged people using their important keywords among their followers or throughout the Twittersphere. New people can also be added to the community based on their influence as determined by Kred's real-time algorithm and metadata created from 1,400 days of Twitter posts.

“The integration of Kred with SocialBro clearly shows the powerful intelligence that influence measurement gives social media marketers for managing their communities,” said Travis Wallis, Data + API Director, Kred. “We are really excited to see the imaginative, beautiful implementation of Kred into SocialBro's dashboard. Social app developers are just starting to tap the power of influence to produce powerful, unique capabilities for their end users.”

"Kred allows our users to find influential people very easily. It provides really reliable and accurate information about their influence and outreach, so that social marketing teams can engage with the right people and make better decisions,” said Javier Burón, CEO, SocialBro.

Kred is available immediately at no extra charge to current users of SocialBro's premium plans.

About Kred
Kred measures influence in online communities connected by interests. Kred is the first social scoring system to provide a comprehensive score for Influence and Outreach by valuing engagement and interaction over follower count. It is the only influence measurement based on 1,400 days of social data and to offer completely transparent score calculation.

Kred celebrates the power of personal influence and generosity at the heart of human relationships - tight groups of friends and subject matter experts. For marketers, Kred presents the opportunity to discover trusted, engaged influencers who can help them spread their message quickly.

Learn more at

About SocialBro
SocialBro is an advanced solution for the management and analysis of Twitter communities. It's a suite of tools that allow Social Media and Marketing professionals to analyze in depth the characteristics of their communities, manage these contacts and drive marketing strategy. SocialBro helps companies and agencies to better engage with their audience, increase their communities' growth qualitatively, save time and monetize their social contacts via actionable stats and by providing highly valuable data.

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