Market Overview

Social Shopping Site Delicious Karma Announces New Taste Guru


Coffee Expert Added to Team of Contributing Culinary Aficionados.

San Francisco, CA (PRWEB) October 25, 2012

Delicious Karma, a social shopping site that makes it fun and easy to discover and buy artisanal and gourmet food, announced the addition of coffee expert Jodi Dowell Wieser to its team of Taste Gurus, which includes America's meat guru Bruce Aidells, James Beard Award winning cheese aficionado Laura Werlin, and Mediterranean-inspired chef and cookbook author David Shalleck.

"I am thrilled to be a part of the Delicious Karma team,” said Jodi Dowell Wieser, Delicious Karma Coffee Taste Guru. “This company plays an important role in providing customers access to high-quality, curated products. I look forward to putting my years of experience and expertise to work for Delicious Karma customers.”

Delicious Karma Taste Gurus are celebrated chefs, award-winning cookbook authors, talented cooking show producers, and respected experts in the culinary industry who help “curate” products and inspire Delicious Karma customers via insightful product reviews, tasty recipes, and thoughtful product usage and pairing ideas.

BRUCE AIDELLS is the founder of Aidells sausages, a cookbook author, TV and radio personality, and renowned expert in all things meat. He has written 12 cookbooks, four of which have received award nominations, including an IACP Julia Child award and James Beard Award nomination. His newest cookbook, The Great Meat Cookbook, was just released in October 2012 to rave reviews.

LAURA WERLIN is the award-winning author of six books on cheese. She won a prestigious James Beard Award for The All American Cheese and Wine Book, the first book of its kind in America. Her first grilled cheese book (yes, she has two) won a World Gourmand Award. Her most recent book, Grilled Cheese, Please!, was released with great anticipation in November 2012.

DAVID SHALLECK wrote the critically-acclaimed food and travel memoir, Mediterranean Summer, a New York Times summer reading pick and Cordon d'Or Culinary Academy Award winner. He's also produced over 250 cooking programs, working alongside celebrated chefs such as Jacques Pépin, José Andrés, and Joanne Weir, and appearing with Cat Cora on the Food Network's Iron Chef America.

JODI DOWELL WIESER is a Licensed Q Grader, one of only 1,000 accredited by the Coffee Quality Institute worldwide. She works at Boot Coffee Consulting as a Quality Consultant and Trainer and specializes in developing unique coffee blends and roast profiles, providing expert training to coffee professionals around the world, and supporting sustainable coffee development projects.

“We are very excited to grow our team of exceptional Taste Gurus.” said Michelle Ritchie, Delicious Karma Chief Marketing Officer and Founder. “Delicious Karma will continue to add additional Taste Gurus to help curate our delicious, all natural products...and give our customers inspiring, fun ideas of how to best enjoy them.”

Delicious Karma is a social shopping site and community for food lovers that makes it fun and easy to discover, learn about, and buy exceptionally delicious, all natural, artisanal and gourmet foods, at great prices, while also supporting the community of artisanal food producers. Delicious Karma was founded in 2011 by entrepreneurial husband and wife team, Jim and Michelle Ritchie. Discover delicious goodness at

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