Market Overview

Softbank/Sprint Deal: How it Can Affect Cell Tower Property Owners


Vertical Consultants reveals how Softbank's investment in Sprint can affect cell tower property owners.

Nashville, TN (PRWEB) October 25, 2012

The recent announcement of the Japanese telecommunications firm Softbank purchasing a 70% stake in Sprint will affect cell tower landlords across the country. Landowners who are either leasing space directly to the U.S. telecom company, or are leasing space to a tower company/developer housing Sprint's equipment, will see effects from this deal. Softbank's 20.1 billion dollar investment in Sprint would free the 3rd largest U.S. telecom company from debt and would provide Sprint cash to build out their 4G LTE network.

According to, parties involved in the transaction hope to have it closed within six months as Softbank is looking to build up Sprint's spectrum making it more competitive with other U.S. telecom companies. According to Jon C. Ogg, news analyst for brokers and traders, this transaction is a win for cell tower outfits. With these companies interested in bettering a network, cell tower developers will reap the benefits in site rental revenue from the telecom companies.

Given basic supply and demand principles, property owners leasing their land to cell tower developers and to Sprint should reap monetary benefits from this transaction that is expected to create a bigger, better wireless network. However, the experts at Vertical Consultants, in working with cell tower landlords and property owners nationwide, have discovered that the opposite is the case.

Despite advancement in technology, expansion of networks and movement within the telecom industry, property owners leasing their land to telecom companies and cell tower developers are underpaid for the use of their land. Vertical Consultants' widespread success increasing property owners' cell tower rent throughout the U.S. provides evidence of disparities between these landowners and the power players in the telecom industry. In just over a year, Vertical Consultants recovered over 100 years' worth of unpaid cell tower rent and expenses, collectively, while increasing cell tower rents by an average of 98%.

Hugh Odom, President of Vertical Consultants states “Now that Sprint has the financial backing it needs, cell tower leases involving Sprint and its telecom equipment will be much more stable and more valuable. Sprint will need to secure long-term commitments from property owners whose land is being used by the telecom firm, thus increasing the value of their land and it's our job to make sure they realize this value.”

Vertical Consultants, founded in 2010 by Hugh Odom, is comprised of a group of wireless industry veterans with decades of experience. Vertical Consultants specializes in issues surrounding the wireless telecom industry and prides itself as a source of information for property owners. Vertical Consultants experience in the industry allows it to offer its clients unmatched expertise, services and results. Unlike others in their field, Vertical Consultants is able to handle every aspect of the issues surrounding a cell tower, rooftop or any other type of telecom lease, from start to finish. To learn more visit or contact Vertical Consultants at info(at)vertical-consultants(dot)com or 877.456.7552.

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