Market Overview

LIDA360 Releases Important Tools for Educators, School Districts and School Transportation Professionals


LIDA360 has produced a turn-key in-service "workshop in a box" to help educators and school professional connect to their passion and build a powerful personal brand. School districts, educators and transportation professional can how have a complete workshop to train employees with at their schedule, in their location.

Greenwood Village, CO (PRWEB) October 25, 2012

Across the United States, school districts face increasing pressure from reductions in resources and funding, parent demands, compounding needs of pupils and a diminished sense of appreciation from the community for their job function. Educators, school districts and school transportation professionals can now take advantage of empowering personal branding and reputation management tools previously only available to corporations and high-profile associations. International personal branding expert, Lida Citroen, has released an exclusive, focused and turn-key program available in a two-DVD set for in-service school district programs.

"School districts need to train their employees on being more confident and accountable for their role in the education system," notes Citroen. "This program offers a complete workshop, complete with instructions and workbooks, for districts who previously could not afford this training."

Recipients of this training will be more clear on how to describe their role and responsibilities, gain a greater sense of pride, confidence and accountability for their job and be empowered to look at their career with optimism and feelings of control.

Citroen is a highly-sought after speaker on the topic of building employee engagement, accountability and personal branding. In this unique opportunity, she brings these tools to the education market in this new, affordable and accessible product to meet demands by school districts, educators and pupil transportation departments across the United States.


As principal and founder of LIDA360, LLC, Lida Citroën is a sought-after expert in the field of brand development, reputation management and online marketing. The author of "Reputation 360: Creating power through personal branding" (Palisades Publishing, 2011,) a best-selling guide to gaining competitive advantage through reputation management, Citroën is an international branding and reputation management specialist. Her focus is on designing and enhancing the identities of companies, executives and thought-leaders globally.

An accomplished speaker, Citroën is often featured in the media, including: Fortune Magazine,, Harvard Business Review, KUSA 9News, Fox31 News and ColoradoBiz Magazine.

An accomplished speaker, Citroën engages audiences with her empowering message about intentionally managing your personal brand and reputation to achieve career success. She regularly presents workshops on reputation management, branding, image and using social media to international companies and organizations, helping their employees build a personal brand that supports the business.

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