Market Overview Names SonixEmbrace Best New Radiology Device in 2012


New automated breast ultrasound system was introduced by Ultrasonix in April

Richmond, BC, Canada (PRWEB) October 25, 2012

The SonixEmbrace™ automated breast ultrasound system developed by Ultrasonix has received the Minnies 2012 award for Best New Radiology Device. bestows its Minnies award annually to “the best and brightest in medical imaging” in 14 categories. SonixEmbrace was one of 15 products nominated in its category.

"Automated breast ultrasound is an intriguing technology that has the potential to improve our ability to diagnose and treat breast cancer," said Brian Casey, editor in chief of "We're pleased to recognize the efforts of Ultrasonix Medical to develop better tools for saving women's lives."

About SonixEmbrace
SonixEmbrace™ captures a comprehensive data set of high-resolution images of the entire breast in two to four minutes. The system uses a patented 360 degree, rotating concave ultrasound transducer, designed to capture detailed B-Mode ultrasound images of the uncompressed breast, in an orientation consistent with anatomy. These images can be reconstructed to view the breast structures in a coronal plane.

Compared to traditional freehand ultrasound scanning, the system's automated transducer is faster and less prone to imaging variations caused by differences in the operators' scanning methods. The patient lies comfortably in a prone position. Each patient is positioned in the same way so the transducer is able to automatically and consistently capture images, enabling reproducible results during follow-up exams.

SonixEmbrace also supports a wide array of advanced hand-held transducers capable of providing color Doppler imaging, guidance for biopsy, and elastography imaging.

“It's a great honor to be recognized for product innovation by, which is a key source of information in our industry,” said Laurent Pelissier, Chief Executive Officer of Ultrasonix. “We believe the SonixEmbrace system has the potential to help hundreds of thousands of women worldwide through the early detection of breast cancer.”

Well known for its research ultrasound systems, Ultrasonix announced the SonixEmbrace Research product in April 2012. The company expects to announce availability of SonixEmbrace for clinical use in early 2013 pending regulatory approvals. For more information, visit

About Ultrasonix
Ultrasonix develops and manufactures diagnostic ultrasound imaging systems with customizable touch screens to simplify workflows. The company's systems are built on an open software platform that enables remote service and easy updates to keep current with advancements in imaging technology. Founded in 2000, Ultrasonix is a privately-held company headquartered in Richmond, British Columbia, Canada.

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