Market Overview

Changes to Opt-in Call List Prompt Increased Demand for PerDM's Field Marketing Services


Recent changes to legislation surrounding ‘Do-not-call-lists' have led to more businesses opting to use field marketing services. PerDM report field marketing has a higher return on investment adding further value to personalised marketing

(PRWEB) October 25, 2012

The Telephone Preference Service (TPS) is a UK register of domestic telephone numbers whose users have indicated that they do not wish to receive sales and marketing telephone calls. PerDM have noted an increased demand for field sales and marketing services such as, retail events, business-to-business and in-home presentations due to restrictions implemented by the TPS.

As it has now become a legal requirement that companies do not make such calls to numbers registered on the TPS; some of the UK's largest brands are looking away from outsourced call centre services and wish to pursue other direct marketing avenues.

‘As of 2012, the TPS acquired the power to impose fines of up to £500,000 to firms who ignore the ‘do-not-call-lists'. The introduction of actual fines has made many companies look into other forms of marketing. As field marketing is extremely cost effective and offers greater quality leads, we have seen an increased demand for our services' states Ian Attwood, Director at PerDM.

The TPS is the only such register that is enforced by law in the UK. It is regulated by Ofcom and enforced by the Information Commissioners Office.

PerDM are an outsourced field sales and marketing firm who contribute significantly to the commercial success of its clients through seeking to deliver greateracuity of prospect targeting, a better prospect experience, and greater automation of the end-to-end application or enquiry collection, collation and client-action process. The firm work with brands across the telecommunication, energy, insulation, insurance, entertainment and cosmetic industries.

As demand for personalised marketing services increases, PerDM make plans to further scale their market reach and segway into the European and US sectors. Geographic expansion has been PerDM's most effective strategy for growth since establishment. PerDM's Director, Ian Atwood was quoted as saying 'Expanding our marketing reach is an ongoing strategy. We have found that entering new markets with an outsourcing service we have proven is successful is effective and very appealing to ourclients.'

Currently the fastest grown face to face sales and marketing company in the UK and Ireland, PerDM's plans to expand into new markets in the American and European sector is a natural step for the firm. As more businesses move away from outbound call centre marketing and choose tooutsource PerDM as the most efficient way of transforming marketing processes, the company are in an ideal position to successfully implement these expansion plans.

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