Market Overview

Panama Vacations Company Launches New Website Initiative


Panama-based travel agency Panama Luxury Vacations redesigned their web site to offer clients a simple solution to finding the ideal Panama vacation.

Panama City, Panama (PRWEB) October 25, 2012

Coming off an outstanding 2011 tourism season, Panama Luxury Vacations (PLV) invested in a major web site overhaul. The goal of the new site is to simplify the vacation planning process for travel to Panama.

Established in 2004, PLV began as an extension of the company's main office in Costa Rica. Since its founding, PLV has grown to be the leader in providing customized, upscale Panama vacation packages. The team of travel consultants provides guests with tailor-made vacation itineraries. These trips may include a broad selection of all-inclusive resorts in Panama, boutique hotels as well as adventure tours and transportation.

Concerned when the performance metrics of their website began to slip, the PLV team decided it was time to redesign the site to deliver a more user-friendly experience while at the same time remaining visually pleasing. The challenge was to achieve the project goals without abandoning the core concepts that worked well in the past. Throughout the design brainstorming sessions, the importance of emphasizing Panama all-inclusive resorts arose. Over the past few years, Panama has seen increased interest in all-inclusive resorts. Astute businesses have taken notice and have adapted to the demands of this lucrative sector of the tourism market.

Despite having a far more developed capital city, Panama's tourism industry is noticeably less developed than that of its neighbor, Costa Rica. Few prospective travelers know Panama for much more than its famous canal and modern, eponymous capital city. While the canal is a wonder of human engineering and Panama City has plenty to offer, the expanse of less developed countryside, known to locals as “the interior”, is the truly magical part of this small nation. Once outside of Panama City, visitors can find pristine beaches, lush rainforest, native cultures and unmatched bio-diversity that provide for a tourism destination offering something for just about everyone.

While Panama City is undergoing massive construction and seems to be in constant flux, the rest of the country retains a certain local charm, cultures and traditions. PLV attempted to find that balance between old and new when designing the new website and creating new and unique vacation packages.

Rob Harper Jr., VP of Sales at PLV stated, “We are very proud of our new site. In just a few mouse clicks, it allows users to find a vacation that closely matches their vacation personality. We hope visitors agree that it demonstrates what makes Panama vacations so special.”

For more information on booking your Panama vacation today, talk to the outgoing staff at PLV - call 1-800-237-3237.

If operators are busy, please call again!

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