Market Overview

Home Care Assistance Celebrates Opening of New Carmel, Indiana Location with Ribbon Cutting Ceremony


Senior care leader meets growing demand for in-home care services in Indiana

Carmel, Indiana (PRWEB) October 24, 2012

Home Care Assistance, North America's leading provider of in-home care for seniors, is pleased to announce the grand opening of its new office in Carmel, Indiana. To commence the Grand Opening Event, which will be held Monday, October 29th at 1 pm, Carmel Mayor, Jim Brainard, will be holding a ribbon cutting ceremony. Other attendees include the chamber of commerce members, local business owners and entrepreneurs; they will be able to enjoy samples of Home Care Assistance's Comfort Foods Cookbook and chair massages.

“I am thrilled to discuss what makes Home Care Assistance unique in the home care industry and I am confident this new location will be a great resource for members of the Carmel community,” said Michael Rothenberger, President of Home Care Assistance-Hoosier Heartland. “Two things that really set us apart and that I will discuss at the Grand Opening are our proprietary approach to aging with our Balanced Care MethodTM and the high caliber of our caregivers.”

Home Care Assistance's Balanced Care Method™ is based on scientific research on the elder population in Okinawa, Japan. Individuals in Okinawa embody “healthy longevity”, living longer and healthier lives than any other population in the world. Inspired by this culture, The Balanced Care Method promotes excellent physical health, mental awareness and inner calm. All Home Care Assistance caregivers are trained in The Method, promoting healthy mind, body and spirit for clients.

Home Care Assistance's Carmel Staffing Manager, Angie Milton, accepts approximately one out of every 25 caregiver applicants. Background checks, reference checks and work authorization are all completed along with the proprietary Caregiver Personality Screening. The screening is used to verify applicants' suitability for the caregiving career by assessing traits such as honesty, kindness and conscientiousness. Ms. Milton approaches each client as if he or she were her own parent and spends time matching the client with the best skilled caregiver for his or her needs and personality.

Home Care Assistance provides hourly and live-in services to seniors, allowing them to remain safely in their homes. Having an experienced and professional caregiver in the home of the client also provides family members respite and peace of mind. Caregivers utilize a holistic approach to aging, encouraging independence and engaging clients in physical, mental and social activities, in addition to assisting with meal preparation, personal hygiene, bathing, medication reminders, transportation and more.

Home Care Assistance staff is available 24/7 to provide experienced, trustworthy caregivers to help with all home care needs for seniors: transportation, healthy meal preparation, companionship, socialization, activities, personal care, medication reminders and dementia care services.

Home Care Assistance-Hoosier Heartland serves Carmel and the greater Indianapolis area including Fishers, Greenwood, Noblesville, Avon, Zionsville, Plainfield and more! Call 317-581-1901 or visit to learn more about the company's superior in-home care services.


Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur's Fastest-Growing Franchises and Franchise Business Review's Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit or

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