Market Overview

Photo Contest Spikes Facebook Fans For Beauty School


Effective Student Marketing strategized, launched, and managed a Halloween photo contest for Salon Success Academy through the school's social media sites. In just the first few days, the contest generated hundreds of new Facebook fans for the beauty school.

Andover, MA (PRWEB) October 24, 2012

Effective Student Marketing significantly expanded the social media community for one of its clients, Salon Success Academy, by running a fun, interactive photo contest for the beauty school. Students styled their classmates in Halloween makeovers then submitted photos of their work through an application the marketing agency created on the school's page on Facebook. The contest generated dozens of spooky photos submissions and hundreds of new Facebook fans for the beauty school.

Months earlier, the team at Effective Student Marketing began strategizing ways to increase online engagement among students and prospective students of Salon Success Academy. With extensive experience running social media campaigns for career colleges, the team knew the Halloween holiday would be the perfect opportunity to launch a successful photo contest. Effective Student Marketing created a customized Facebook application with the school's branding and official contest rules and posters and emails to promote the contest at the five school locations.

The students had two weeks to complete their makeovers at school and submit their photos through the special application on the Salon Success Academy Page on Facebook. On October 18, submissions were closed and entries were turned over for voting to the Facebook fans. In the first few days of voting, the page gained over 300 new Facebook fans and the contest received over 800 votes!

Not only was it a great social media engagement tool, but the contest also gave students the opportunity to share their talent with their friends online. The instructors noticed that the students enjoyed going beyond the traditional styles they've been practicing at school and experimenting with face paint and prosthetics, which was apparent in their photo submissions.

“The Halloween photo contest was a great way to expose our students' creativity and talent to our online community. The contest also helped increase our number of Facebook fans, boost their engagement, and significantly expand our school's brand online,” the owner of Salon Success Academy Robert Gross said.

Fans of the Salon Success Academy Page on Facebook can vote for their favorite makeover up to once a day through October 30th at midnight. The student who styled the makeover with the most votes will be rewarded a $75 gift card to Target, which will be announced on Halloween Day.

About Effective Student Marketing

Effective Student Marketing, Inc. is a marketing agency that specializes in using social media to help schools achieve their enrollment, retention, and placement goals. The team at Effective Student Marketing has strategized and managed effective social media marketing plans for career schools across the country. These integrated social media campaigns have helped schools expand their online presence, increase lead flow, and engage their prospects until they're ready to enroll.

About Salon Success Academy

Salon Success Academy is a beauty school with five locations in California's Inland Empire, in Redlands, Fontana, Upland, San Bernardino, and Corona. The beauty school offers extensive, hands-on training in cosmetology, esthetics, and nail technology in flexible class schedules and financial assistance to students who qualify.

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