Market Overview

Angie's List Continues to Lose Ground to Yelp


5StarControl shines a light on new market analysis that shows Angie's List is rapidly losing market share to competitor Yelp.

San Francisco, CA (PRWEB) October 24, 2012

5StarControl has disclosed secrets on a new report which shows that the popularity of online review site Angie's List is quickly waning.

5StarControl wrote that consumers and businesses should be concerned over the new report on Seeking Alpha which analyzed Google Trends of both Angie's List and Yelp, and found that Angie's List has lost significant ground to Yelp in search results.

Angie's List was originally founded in 1995 as a paper database of recommendations and reviews of construction contractors in the Columbus, Ohio area. It has since become an online listing and review site of various service companies in the United States. Angie's List is a paid subscription service, so only members are able to view the listings and post reviews of businesses. Angie's List touts this as a reason why their reviews can be considered more reliable. Angie's List has hit hard times, with the Seeking Alpha article reporting the amount of people searching for Angie's List in Q3 2012 was 65% lower than that of the previous year.

One of the main competitors of Angie's List is the free-to-use local search and review service Yelp. Yelp was started in San Francisco in 2004 as a website for people to review and search for local businesses. Yelp currently boasts more than 78 million unique users per month to its website and mobile applications. While mostly popular in the United States, Yelp has recently expanded into Poland and Singapore. While searches for Angie's List declined, people searching on Google for Yelp rose by 22% from 2011 to 2012.

Google Trends is one of the services offered by the internet search engine and marketing behemoth Google. Google Trends allows anyone to see the trends of what people are searching for using the Google search engine. Entering in a particular search term will bring up a graph of often it was searched for at different timer periods. It is also possible to filter the results by location and language, as well as compare different search terms side by side.

Seeking Alpha is one of the most popular financial news websites on the web, claiming more than 5 million unique monthly readers. Founded by David Jackson, a former financial analyst, in 2004, Seeking Alpha is the most popular financial website among business executives in the United States. Seeking Alpha publishes around 250 articles per day on hundreds of different topics relating to business, finance, and investing.

The Seeking Alpha report points towards Angie's List being in dire straits. The article goes on to say that investing in Angie's List would be a mistake, and that they have an untenable business model. Yelp, however, continues to grow, and 5StarControl advises businesses to focus their local internet marketing efforts on Yelp, and not on the potentially doomed Angie's List.

5StarControl is a forum on local business issues in the area of online review sites.

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