Market Overview

Is your Catering Business in Control and on Track?


CaterTrax, the leading provider of enterprise catering and foodservice management solutions, released the third in its series of infographics today, Track. The infographics constitute the company's interpretation of a maturity model called The CaterTrax Effect. The graphic illustrates how catering clients can leverage the data in the CaterTrax Platform to make informed business decisions and create strategies to reduce costs and increase profitability.

Rochester, NY (PRWEB) October 24, 2012

The Track infographic incorporates automotive imagery and the themes of roadmap and travel. The graphic illustrates how clients can use the reporting and forecasting tools available in the CaterTrax Platform to observe trends, make decisions, and plan for the future.

This is the latest graphic in the CaterTrax Effect series, the company's take on a business maturity model. As the series has progressed, the infographics have demonstrated how the platform takes caterers out of Chaos and puts them in Control of their day-to-day operations.

“Every detail of every order is tracked in the CaterTrax system,” said Jed Sherman, Director of Business Development. “Track is about using the CaterTrax system to see past the next order, beyond just surviving. With our platform, catering managers can begin to focus on thriving.”

The CaterTrax Platform tracks key performance indicators such as dollars per order, per guest, and per day as well as averages for orders and guest per day. This information can help identify trends and reveal strengths, weaknesses, opportunities, and threats. The system also includes custom reporting features, surveys, and feedback tools. Clients can leverage the data in their system to make informed business decisions and create strategies to reduce costs and increase profitability.

“Essentially, users can do some market research,” said Kim Hoffman, Director of Marketing. “This is the stage where our clients can strategize and plan for their next phase of growth.”

Track is the second phase of The CaterTrax Effect, getting clients in control and on track. The remaining phases are Prosper and Scale. The company will continue releasing its infographic series over the next few weeks.

About CaterTrax

CaterTrax is an industry-leading SaaS company specializing in foodservice management software. The company was started with a core mission: to improve the lives of foodservice professionals. Created by caterers for caterers, the CaterTrax Platform was born out of years of industry experience. The software was initially developed to run the family catering business more efficiently. Since its formal launch in 2000, thousands of sites have implemented CaterTrax solutions in a variety of industries across North America.

CaterTrax allows its clients to implement custom solutions by offering a suite of highly configurable modules that seamlessly integrate together. The platform helps users promote, grow, manage, and sustain their businesses by streamlining back of the house operations and driving more business to the front. Regardless of market segment, in CY 2011, clients on average had a 15% growth in sales revenue, number of orders, and order size after implementing a CaterTrax solution.

For the original version on PRWeb visit:

View Comments and Join the Discussion!