Market Overview

Functional Ingredients Magazine Launches Mobile Application for Global Nutrition Trends and Natural Products Industry Research


The first-to-market healthy living supply chain app delivering research, news, industry intelligence and market trends to the natural products industry

Boulder, CO (PRWEB) October 24, 2012

Engredea, a division of New Hope Natural Media, announces the launch of the Functional Ingredients iPad mobile app for the global nutrition industry and natural products industry. The Functional Ingredients app delivers the latest global nutrition and natural products industry trends, research, intelligence, videos, and dives deep into related stories on, the umbrella site of New Hope Natural Media, updated daily to the Apple iPad.

The genesis of this free natural products industry mobile application stemmed from the industry's demand for more accessible Functional Ingredients editorial content. The app is designed to build community and deliver compelling strategic, innovative and scientific content about functional ingredients and their applications in consumer products.

“Rather than simply recreating the magazine in digital form, we invested a year outlining how to make the new FI app a daily go-to resource for product developers and brand marketers so they could better stay in touch with the new ingredient innovations happening in the supply marketplace,” said Todd Runestad, Editor-in-Chief of Functional Ingredients and Engredea.

“User experience is the utmost priority in developing the FI app. The coverage categories include latest developments in beverages, science, news, ingredients, regulatory, and international news. Users can directly post articles to LinkedIn, Twitter and Facebook as well as email articles to colleagues all in an easy-to-use format,” said Patrick Rea, Publisher and Editorial Director of Nutrition Business Journal, the sister publication of Functional Ingredients.

According to a recently released survey by the Pew Research Center's Project for Excellence in Journalism, research indicates app users read more long-form content on tablets and spend more time in magazine apps versus other media apps. Pew also found 77% of tablet owners use their device every day for an average of 90 minutes.

“The rules of engagement have truly changed as people worldwide look across a multitude of media channels to acquire daily industry content. The way that people engage with information has totally changed; the way they connect and share with the community has too. The launch of the FI app serves the needs of all levels of product development from scientists to CEOs in the natural products and nutrition industry. We are proud to take a leadership role in delivering this proposition, in a mobile format,” said Len Monheit, Executive Director of Engredea and the Nutrition Business Journal.

This is not Functional Ingredients first dive into the world of digital media. The online home for Functional Ingredients, combines the full editorial content and archives of the print magazine, global news and analysis, news feeds from Engredea News & Analysis and much more, making it the premier online resource for the global supply market.

Functional Ingredients is the official publication of Engredea. New Hope's Engredea is the only business media company offering a full spectrum of in person, print and digital opportunities to enter, grow and succeed in the international nutritional ingredient and supply market. The Engredea trade show will be held March 8 - 10, 2013 in Anaheim, CA and is co-located with Nutracon and Natural Products Expo West, the world's largest natural products exposition.

For more information or to download the app for your iPad, visit

For the original version on PRWeb visit:

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