Market Overview

Kolcraft Hits A Home Run with MLB


Kolcraft to release new MLB baby products in 2013

Chicago, IL (PRWEB) October 24, 2012

Kolcraft announced their partnership with MLB™ license as they showcased eight major MLB team umbrella strollers, potty rings and step stools at the All Baby & Child Expo in Louisville, KY.

The power of Major League Baseball Brand stems from equities built over nearly 150 years of play. Baseball has an unparalleled historical contest and unique social impact beyond the playing field. With tremendous family appeal and a large base of avid fans, Major League Baseball juvenile products allow parents to share the allegiance to their favorite team with their children.

“We are thrilled to be partnering with Major League Baseball and associating quality baby gear with 'America's Pastime',” said Andy Newmark, Kolcraft's Senior VP of Sales and Marketing.

2013 will see the debut of baby gear bearing the logos of the Boston Red Sox, Chicago Cubs, Chicago White Sox, New York Yankees, Philadelphia Phillies, San Francisco Giants, St. Louis Cardinals and Texas Rangers. Additional teams will be added in the future.

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