Market Overview

Snow Republic Launches HTML5 Web App As Part Of Multi Channel Strategy


Snow Republic, the specialist winter sports online retailer launches HTML5 web app as part of its continuing multi-channel strategy.

(PRWEB UK) 24 October 2012

Rather than producing a native iOS or Android app, Snow Republic has decided to go for an HTML5 web app which promises a native app like experience with cross browser compatibility, so customers can take advantage of the new technology whether they have an iPhone, iPad, an Android phone or any other smart phone regardless of operating system.

The Snow Republic web app is a mobile device optimized version of their retail website, allowing customers to easily shop by gender, brand, department, and sale items whilst away from their computer.

Stocking products from the likes of Westbeach, Roxy, Helly Hansen, Quiksilver, Surfanic, Demon, Airhole, Dakine and Level Gloves as well as brands exclusive to the UK Hertel Wax and Strap Pad, the Snow Republic web app offers much more than a basic transactional application, giving today's busy customers greater flexibility and ease of purchase while boasting key features such as the ability to compare products side by side from aspects such as price and fit, to technical features such as breathability and waterproof rating, down to the smallest detail such as the number of pockets!

The new web app has a touch interface and is much lighter than the full website meaning faster browsing while on the go.

For those customers who prefer to shop using the full website while on their mobile device, there is a simple switch allowing you to go between the mobile and desktop versions of the website.
Commenting, Damian Taylor of Snow Republic said "The way browser technology is improving, the line between what a web app can do and what a native app can do is becoming more blurred. While HTML5 may be in its infancy, we honestly believe it is the future for the online mobile world."

This system also means that Snow Republic can add new features to the app without users having to download an update. One planned new feature which will take advantage of the new HTML5 camera API is the ability to scan a barcode in a bricks and mortar store, and see the same item on the Snow Republic web app giving customers the ability to read reviews and compare prices to get the best deal for their money.

With the Christmas period approaching the Snow Republic web app will prove a godsend for gift buyers, especially those with tight schedules on the move!

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