Market Overview

Susan Cornish, Ph.D., Joins Phoenix Marketing International


Working in the Travel, Leisure, and Entertainment Sector, Susan Brings Brand, Positioning, and Customer Loyalty Expertise, and Relationship Leveraging Know-How

(PRWEB) October 24, 2012

Phoenix Marketing International (Phoenix), one of the fastest growing global marketing research firms, announced today the appointment of Susan Cornish, PhD, as a Vice President based in its Somerset, NJ and Atlanta, GA offices.

With 18 years of experience at both global and boutique research suppliers and 4 years at a major research university, Susan has a strong background in research methodology and has worked closely with major clients in the travel, retail, CPG, and restaurant sectors. In the travel industry, Susan has been responsible for client relationships, research design, and managing the research team for numerous clients in hospitality, airlines, online travel services, a national travel association, convention and tourist bureaus, amusement parks, and transportation. Susan specializes in helping clients identify target markets, differentiate and position their brands, improve service, and understand the drivers of customer loyalty, retention, and ROI using leading edge research approaches designed to develop actionable insights and address key business decisions.

John Antonello, Managing Director of Travel, Leisure, and Entertainment at Phoenix, said of Susan: “Susan has cultivated and managed long-term relationships with many prestigious clients within the travel, retail, and CPG sectors. She has keen understanding of brand equity and positioning research, market segmentation, customer satisfaction and loyalty, analytical techniques, and new methods such as mobile research. We have heard first-hand rave reviews from shared clients who value Susan's expertise and her ability to offer strong research design and data interpretation to drive business decisions. We are extremely pleased to have her join our growing team and look forward to her contribution.”

Dr. Allen R. DeCotiis, Chairman of Phoenix, added, "One of the important reasons why Susan joined our organization is our culture: an entrepreneurial environment founded on decentralized principles with absolutely no hint of 'corporateness.' Our culture isn't the result of evolution but was purposely put in place on our first day of operation many years ago because we wanted our research staff to know they could spend their time thinking about the research."

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