Market Overview

Simply Luxury Holidays set their sights on being one of the UK's leading specialist travel brands


Specialising in African safari holidays and beach resorts in the Indian Ocean, Simply Luxury Holidays has extended its brand in a bid to become one of the UK's leading online travel brands in the next 3-5 years.

Abingdon, Oxfordshire (PRWEB UK) 24 October 2012

Simply Luxury Holidays was originally born from the already highly successful online brand With years of experience in tourism the team behind Luxury Safaris felt they could benefit from bringing online the tried and tested offline practice of destination specific brochures. Initially the team launched websites for their Tanzania Safaris and Zanzibar Holidays which were greeted with much enthusiasm by their existing customers.

Simply Luxury Holidays has since launched websites for all of its destinations including African safari holidays and Indian Ocean beach holidays in Mauritius, Zanzibar, East, Southern and North Africa.

Paul Shipway, Business Development Manager at Simply Luxury Holidays, said: "Whilst Luxury Safaris has been a great success for the last 5 years we felt that it was time to develop the brand and could see the many benefits of having a single brand identity but offering destination specific websites. After all, travel companies have been doing this with offline brochures for decades. The feedback we have received so far from our customers indicates that this was the right decision."

Having set their sights on becoming one of the UK's leading specialist travel brands, the Simply Luxury Holidays team is confident in their suite of destination specific websites and continue to experience considerable growth against difficult market conditions.

Simply Luxury Holidays' current destinations include Tanzania, Zanzibar, Egypt, Mauritius, South Africa, Botswana, Kenya and luxury villa holidays in the Mediterranean. There are future plans to expand into India, China and Vietnam as well as launching the 'Simply' brand in the USA.

About Simply Luxury Holidays.

Simply Luxury Holidays is a trading division of Somak Travel Ltd and is based in central Oxfordshire offices. Somak are an award winning tour operator with over 40 years experience of organising holidays to East Africa and the Indian Ocean.
Simply Luxury Holidays is a member of ABTA; membership no. P0225
For latest offers visit the website or call a travel consultant on 01235 552500.


Paul Shipway, Business Development Manager
Simply Luxury Holidays
Telephone 01235 552500

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