Market Overview

LeapFrog Learning Products Honored In Parents' Choice Awards®


LeapPad2™, LeapsterGS™ and Tag™ Human Body Discovery Pack awarded best children's products of 2012

EMERYVILLE, Calif., Oct. 26, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced that multiple LeapFrog learning solutions received 2012 Parents' Choice Awards®. The groundbreaking Tag Human Body Discovery Pack, an interactive two-sided chart and game board that helps kids learn about the human body, received the highest honor of a Gold Award; LeapsterGS, the ultimate learning video game system, received a Silver Award; and LeapPad2, the next generation of the #1 kid's learning tablet, received a Recommended Award. LeapFrog holds more Parents' Choice Awards than any other company in the educational entertainment category.


The Parents' Choice Foundation established the Parents' Choice Awards program almost thirty five years ago to help parents make informed purchase decisions for their children. It is currently the nation's oldest nonprofit program created to recognize quality children's media and toys. During the annual testing, the Parents' Choice Awards committees search for top-quality products that entertain, teach, stimulate the imagination and inspire creativity. To date, LeapFrog products have received more than 75 awards from Parents' Choice Foundation.

"This year, our jurors were impressed with LeapPad2's improved response time, the addition of the second camera, and the overall attention to detail," said Claire S. Green, president, Parents' Choice Foundation. "The streamlined LeapsterGS and its growing library of educational content quickly deemed it a household favorite. The Tag Human Body Discovery Pack received a Parents' Choice Gold Award – a standout for its interactive design and opportunities for playful learning."

For the past three decades the Parents' Choice Awards program has established the benchmarks of achievement in children's products. LeapPad2, a Recommended Award winner, exceeded expectations for a children's learning tablet with its extensive library of age-appropriate, fun content. LeapsterGS, a Silver Award winner, was recognized for its ability to help children learn through video gaming. The Tag Human Body Discovery Pack, a Gold Award winner, was considered "top notch" in its category and recognized for being a popular product of the highest quality.

"We were extremely flattered to learn that the Parents' Choice Foundation hand-selected our products as the best in children's educational entertainment," said John Barbour, chief executive officer at LeapFrog. "Earning a Parents' Choice Award is a great testament to the efforts we place behind each of our solutions. LeapFrog's highly experienced team of learning experts is involved in every stage of product development to ensure each experience is age-appropriate, engaging and delivers life-changing learning."

About LeapPad2
LeapPad2 offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor and double the on-board memory (4GB), all wrapped in a high-tech styled kid-tough tablet design. LeapPad2 also has improved battery life and is compatible with a recharger pack, available separately.  

About LeapsterGS
LeapsterGS, the newest addition to the award-winning Leapster® family, is a revolutionary new video gaming handheld that offers fast-action gameplay packed with rich learning in a sleek and kid-tough design. LeapsterGS keeps kids engaged in learning by putting them in charge of the action with updated features including motion-based play, a built-in camera and video recorder and kid-friendly controls.

LeapPad2 and LeapsterGS share an extensive library of hundreds of games, eBooks, videos, music and more that are carefully reviewed and approved by LeapFrog's highly experienced team of educational experts. These include a combination of LeapFrog's top quality educational entertainment and engaging content from the biggest names in children's entertainment. LeapFrog's own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more than 2,500 skills across 100 skill categories.

About Tag Human Body Discovery Pack
The Tag Human Body Discovery Pack is an interactive, jumbo two-sided chart and game board that encourages kids to learn about the human body using the #1 selling Tag Learn to Read System. More than 300 interactive responses and 40 learning activities bring the chart and game board to life as kids learn about the human body, body systems, health and nutrition in a fun and engaging way. It also includes an interactive growth chart and three interactive sticker sheets with glow-in-the dark bone stickers. The Tag library features more than 80 interactive books, puzzles, maps and more, organized by series: Get Ready to Read, Early Reading, Read on Your Own and Learn Through Reading. The Tag Human Body Discovery Pack is part of the Learn Through Reading series which is designed to help kids apply critical reading skills to explore topics like science, geography, writing and more.

LeapPad2 is sold at MSRP $99.99 and is recommended for children 3 to 9 years. LeapsterGS is sold at MSRP $69.99 and is recommended for children 4 to 9 years. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapPad2 and LeapsterGS are now available at, online and at major retailers in the U.S., Canada, UK and Ireland, and in other select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the year. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad2 and LeapsterGS platforms. For more information on LeapPad2 and LeapsterGS, visit or

The Tag Human Body Discovery Pack is priced at MSRP $24.99 (US) and recommended for children four to eight years. The Human Body Discovery Pack is now available at, online and at major retailers in the U.S., Mexico, Spain, France and Canada. For more information on other Tag offerings, visit

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at


Monica Ma

LeapFrog PR


Kathryn Green

LeapFrog PR



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