Market Overview

"Toys in the Attic" Featured as Cover Title for Home Media Magazine


Acclaimed new theatrical film from Hannover House to be showcased to Retail Video Buyers

LOS ANGELES, Oct. 25, 2012 /PRNewswire/ -- Next week's edition of Home Media Magazine – the  leading publication for video retailers, buyers and industry executives – will showcase the critically praised title, "Toys in the Attic" on its cover.  The acclaimed, animated feature film is from independent studio Hannover House (OTC: HHSE), and represents one of the few times in recent years that a non-major-studio released film has been featured on the Home Media cover.

"This is an extremely exciting opportunity for Hannover House and 'Toys in the Attic'" said CEO Eric Parkinson.  "Placement on the cover sends a message to retailers that 'Toys in the Attic' is a film with major home video rental and sell-through potential.  Instantly reaching nearly one-hundred-percent of all retail video buyers, this premiere positioning of the title with the industry's leading publication is the best way to announce the forthcoming home video release and to maximize retail support."

Home Media Magazine (formerly known as Video Store Magazine) has been publishing since 1983, and covers the retail video marketplace, video-on-demand and game distribution.  With home video sales constituting the majority of bottom-line revenues for the major studios, the magazine's cover each week is reserved almost exclusively for major studio hits.  Recent covers include:  "The Avengers", "The Expendibles 2" and a 90th Anniversary Cover for Warner Brothers Studios. 

In addition to the front cover placement for "Toys in the Attic," the Hannover House promotion also includes the inside front cover.  Titles featured on the inside cover include prominent placement for "Toys in the Attic," with box-art and listings for five titles and "coming soon" listing designation for seven additional titles.  Programs featured with box art in addition to "Toys in the Attic" include:  "An Inconsistent Truth", "Borrar de la Memoria", "The Weather Station",  "Deceptz" and the holiday-themed feature "Upon a Midnight Clear."

To view a preview of next week's Home Media Magazine Cover (and the Inside Cover art ads for Hannover House), visit the company's website at

"Toys in the Attic" was launched to theatres beginning September 7, 2012, and continues in limited release to art house theatres and festivals through December.  The film was meticulously animated by legendary Czech director Jiri Barta, using a combination of stop-motion, multi-plane, hand-drawn and CGI techniques.  The English-adaptation was written, produced and directed by Vivian Schilling, and features the voice talent of Forest Whitaker, Joan Cusack and Cary Elwes.

The film will be released to Home Video and Video-On-Demand formats February 5, 2013, with a pre-order date for packaged goods items (DVD, Blu-Ray) of December 18, 2012.  Hannover House reports that initial retail reception to the film has been very good.


Home Media Magazine is the premier media property serving the $20 billion home media industry. The publication is designed to inform, educate and facilitate communication among content owners, packaged and electronic distribution channels, and all other parties involved
in the home entertainment marketplace. Through its weekly print and digital magazine, website and daily electronic newsletter, Home Media delivers news, analysis, market research, product reviews and marketing updates to give studio executives, retailers, distributors, technology providers, marketers and suppliers of ancillary products and services a one-stop resource to help grow their businesses and increase profits. Home Media also represents the home media industry to the consumer, reaching analysts, the consumer press and consumer influencers.

The combined readership for the print and on-line editions is more than 100,000 weekly, representing all mass merchandisers and nearly all of the retail home video buying community, collectively representing more than seventy-five-thousand storefronts.

This press release may contain certain forward-looking statements within the meaning of Sections 27A & 21E of the amended Securities and Exchange Acts of 1933-34, which are intended to be covered by the safe harbors created thereby. Although the company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, there can be no assurance that these statements included in this press release will prove accurate. 

Contact Information:
Garret Krier
479-751-4500 /

SOURCE Hannover House

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