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Aimia Recognized For Incorporating Corporate Social Responsibility And Employee Engagement


Company Receives 2012 SITE Crystal Award for Responsible Experience - Most Impactful Effort Toward CSR As Part Of An Incentive Program

MINNEAPOLIS, Oct. 25, 2012 /PRNewswire/ -- Aimia, a global leader in loyalty management, was honored with a Site Crystal Award for Responsible Experience – Most Impactful Effort Toward CSR as Part of an Incentive Program at the Crystal Awards Ceremony during the Site International Conference in Beijing, China on September 15, 2012.  As part of a larger incentive travel program to Hawaii, Aimia designed a Corporate Social Responsibility initiative for its client that added a unique experiential element to Oracle's Oracle Club Excellence award trip and will serve to inspire and incentivize employees for the future. 

"We are thrilled to receive the prestigious Site Crystal Award for our work with Oracle," said Fay Beauchine, President, Business Loyalty, Aimia. "As a leader in the industry, it's our mission to create programs that not only provide a once-in-a-lifetime experience for the participants, but also help strengthen the relationship between companies and their employees. We were able to do this with Oracle by engaging attendees in a CSR activity that was extraordinary and enjoyable yet contributed to a cause important to the community."

Aimia's "Shark Encounter" experience partnered Oracle employees with the University of Miami RJ Dunlap Marine Conservation Program. The Aimia experience allowed participants to become shark researchers for the day - collecting data to be used for shark conservation efforts.  The program delivered the dual benefit of educating employees about sharks as well as strengthening employee engagement. As a result, the program not only generated data on the migratory routes and residency patterns of sharks, but also encouraged attendees to face and overcome a common fear – a skill that translates to the business world.

About Aimia
Aimia Inc. ("Aimia") is a global leader in loyalty management. Aimia's unique capabilities include proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico's leading coalition loyalty program and Cardlytics, a U.S.-based private company operating in merchant-funded transaction-driven marketing for electronic banking. Aimia is a Canadian public company listed on the Toronto Stock Exchange (TSX: AIM) and has over 3,400 employees in more than 20 countries around the world. For more information about Aimia, please visit

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About the Crystal Awards
In 1980, Site created the Crystal Awards Recognition Program as a way to honor top professionals who deliver programs that connect motivational experiences to solid business results.  Today, the Crystal Award serves as a benchmark for industry programs and is regarded as the highest honor in the industry.

Incentive campaigns and special/motivational events of promotion campaigns held between 1 May 2011 and 1 May 2012 were eligible. Entries were evaluated by an independent panel of judges in the areas of return on investment, creativity and mechanics.

The Crystal Award Program is sponsored by IMEX, a worldwide exhibition for incentive travel, meetings and events.


Lee Lubarsky

Phone: (212) 642-7759


SOURCE Aimia Inc.

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