Market Overview

Best Buy And Turtle Beach Rollout New Cutting-edge Tablet-based Interactive Audio Kiosk Program


Number One Gaming Headset Manufacturer Turtle Beach Redefines Game Audio In-Store with Leading Retailer

VALHALLA, N.Y., Oct. 24, 2012 /PRNewswire/ -- Turtle Beach, pioneer and market-leader of the gaming headset category, and Best Buy Co., Inc. are launching a modern, in-store interactive kiosk program that sets a new standard for consumer electronics retail. Featuring a touch screen tablet and an Android based application, the customer oriented kiosk will deliver a fully interactive and educational experience, while giving Best Buy customers access to sample from Turtle Beach's robust product line-up.

The interactive kiosk began rolling out across 770 Best Buy stores this September. Best Buy customers who engage with the interactive kiosk will have the opportunity to access a variety of unique content aimed at educating and demonstrating the various benefits of Turtle Beach's gaming headsets. It also offers consumers an interactive guide so they may determine the ideal gaming headset for their respective needs.

"Best Buy has been a strong partner and we're very excited to launch the interactive kiosk in stores," said Bob Picunko, Chief Marketing Officer, Turtle Beach. "The Turtle Beach interactive audio kiosk sets a new standard for retail displays, and should prove to be a great tool for consumers looking to purchase a gaming headset."

Through the interactive kiosk's application, customers can access a guided tour of key features that span across Turtle Beach's headset line-up and gain a greater understanding of Turtle Beach's most innovative features. Options from the interactive kiosk main menu include:  

  • Headset Catalog: Allows consumers to browse Turtle Beach's product line-up with brief and comprehensive product summaries.
  • Sound Experiences: Action, RPG, racing and sports genre specific sound experience videos within the interactive kiosk application take consumers on a journey in audio.
  • Trailers: Featuring trailers for popular gaming titles, such as Call of Duty®: Black Ops II and Borderlands 2™, consumers can experience a preview of their favorite games.
  • Headset Selector: Leads consumers to a recommended product that meets their platform, price point and technology needs.
  • Featured Headsets: Showcases featured headsets not traditionally part of product line-up, such as Turtle Beach's exclusive line of officially licensed Call of Duty®: Black Ops II gaming headsets and its Ear Force SEVEN series created in collaboration with Major League Gaming.

Through the interactive kiosk tablet, Turtle Beach and Best Buy will be able to remotely update content within the application to maintain fresh content for consumer engagement, such as in-store promotions, new products or new trailers from partners. For instance, since the kiosks' distribution, Turtle Beach updated the application to include the Borderlands 2™ trailer so that it was accessible to consumers in alignment with the game's release date.

In its most recent analysis, The NPD Group reported Turtle Beach as the number one headsets/headphones manufacturer with a 51% market share for 2012 (Jan. 2012Aug. 2012) ranked on dollar volume, which is 20% growth year over year. This is despite the overall video game industry being down 25% (Jan-Aug 2011 vs. Jan-Aug 2012) at retail. NPD also recorded Turtle Beach as the top third-party video games console accessory manufacturer ranked on dollar volume for the month of August 2012.

About Best Buy Co., Inc.

Best Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 167,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For additional information about Best Buy, visit

About Turtle Beach

Turtle Beach ( designs and markets premium audio peripherals for video game, personal computer, and mobile platforms, including its acclaimed line of Ear Force gaming headphones and headsets crafted for Xbox 360 and PS3 game consoles and PC games. Turtle Beach's Ear Force XP400 wireless headset was named IGN's "Best Gaming Hardware" as part of its Best of CES 2012 Awards.

Turtle Beach, headquartered in Valhalla, New York, is a brand of Voyetra Turtle Beach, Inc., which has been at the forefront of music and audio technology for more than three decades and is recognized as a pioneer of today's PC audio industry.  

Turtle Beach and Ear Force are registered trademarks of Voyetra Turtle Beach, Inc. All other trademarks are property of their respective holders and are hereby acknowledged.

SOURCE Turtle Beach

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