Market Overview

LeapFrog and PBS KIDS Partner to Bring Kid Favorites to Award-Winning Educational Entertainment Platforms


Select PBS KIDS programs now available in the LeapFrog App Center

EMERYVILLE, Calif., Oct. 24, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF) the leader in educational entertainment, and PBS KIDS today announced a partnership to bring PBS KIDS programs to LeapFrog's award-winning learning platforms. Episodes from popular PBS KIDS series including Daniel Tiger's Neighborhood, Super Why!, Dinosaur Train, Wild Kratts, Arthur, Martha Speaks and Caillou are now available for purchase through the LeapFrog App Center for the award-winning learning tablets, LeapPad1™ and LeapPad2™, and learning video game systems, Leapster Explorer™ and LeapsterGS™. 


Reviewed and approved by LeapFrog's highly experienced team of educational experts, PBS KIDS content will join the extensive LeapFrog library of educational entertainment content that offers kids a multitude of fun and engaging ways to learn. 

"We are thrilled to partner with PBS KIDS to offer children the opportunity to expand their knowledge and critical thinking skills while igniting their imagination and curiosity about the world," said Greg Ahearn, chief marketing officer at LeapFrog. "LeapFrog is committed to providing safe and age-appropriate educational entertainment solutions for children to succeed in school and in life. These new videos feature well-loved shows and star characters that represent strong role models for kids and illustrate great life skills and lessons."  

Focusing on literacy, science and social-emotional skills, the new episodes will be available for purchase as the following collections: Daniel Tiger's Neighborhood Volume 1 (ages 3-6), Super Why! Favorites Volume1 (ages 3-6), Dinosaur Train Favorites Volume 1 (ages 4-7), Wild Kratts Favorites Volume 1 (ages 6-9), Arthur Favorites Volume 1 (ages 4-7), Martha Speaks Favorites Volume 1 (ages 4-7) and Caillou Favorites Volume 1 (ages 3-6). Additional video collections will be available in November.

"We are proud to partner with LeapFrog to offer educational content to help children explore a world of possibilities through curriculum-based media," said Lesli Rotenberg, Senior Vice President, Children's Media, PBS. "Our programs help children build key literacy, math and science skills for success in school and life, and through this partnership, we are able to extend our reach and offer children and families more opportunities to engage with our educational content."

PBS KIDS video bundles are now available for purchase (MSRP $7.50, for children 3 years and up) in the LeapFrog App Center. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad1, LeapPad2, Leapster Explorer and LeapsterGS.  

LeapPad1 (MSRP $79.99, for children ages 4-9), LeapPad2 (MSRP $99.99, for children ages 3-9), Leapster Explorer (MSRP $59.99, for children ages 4-9) and LeapsterGS (MSRP $69.99, for children ages 4-9) are currently available at major retail locations and at

For more information on LeapPad1, LeapPad2, Leapster Explorer, LeapsterGS and other LeapFrog products, visit

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys.  The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success.  LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at  

TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.

PBS KIDS, the #1 educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math, and more, visit or follow PBS KIDS on Twitter and Facebook.


Monica Ma

Melissa Mills





SOURCE LeapFrog Enterprises, Inc.

View Comments and Join the Discussion!