Market Overview

Playtech Launches an Innovative Solution for Mobile - The Mobile Hub


LONDON, October 24, 2012 /PRNewswire/ --

Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, is proud to announce the release of their Mobile Hub, an open framework designed to integrate content and deliver players a seamless user experience on mobile devices.

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Led by Playtech subsidiary Mobenga, the leading mobile sportsbook provider, the Mobile Hub was developed to provide operators with an effective way to centralise and customise their entire mobile offering.  Through a branded and unified interface, an operator's full product offering is available to players on their iPhone, Android, or Tablet and can be customised and managed through a centralised management system.  Gala Coral has already successfully launched the Mobile Hub with their new mobile offering and will soon be followed by Playtech's other top licensees.

As an open platform, the Mobile Hub allows operators to integrate any software and content using standard and friendly API's, enabling them to choose exactly what to offer their player base. The new technology has made it easy to plug-and-play both Playtech and third party mobile content in quick time-to-market, minimizing the work load for operators. Built on HTML5 technology, the Mobile Hub is compatible with web browsers, native applications and across all HTML5 ready devices.

Christian Rajter, CEO and Founder of Mobenga, commented, "We are very proud of our accomplishments with the Mobile Hub and thrilled to see Gala Coral operating it to run their new mobile offering. By combining Mobenga's proven leadership in mobile technology with Playtech's strength in player management systems, we were able to achieve an extremely efficient tool, using the advantages of Playtech's strong back office to deliver the best mobile platform for operators via the Mobile Hub."

About Playtech

Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.

The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.

Founded in 1999, Playtech listed has some 2,000 employees located in development centres in five countries.  Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.

Mor Weizer, CEO
David Mathewson, CFP
c/o Pelham Bell Pottinger

SOURCE Playtech

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