Market Overview

Parta Dialogue Announces a 23% Increase of its Revenues for its Last Quarter Ended August 31, 2012, the Completion of M30 Acquisition, and the Launch of eValue(TM) v2.0


MONTREAL, QUEBEC and TORONTO, ONTARIO and MEXICO CITY, MEXICO and PARIS, FRANCE--(Marketwire - Oct. 31, 2012) - Parta Dialogue (TSX VENTURE:PAD) ("PARTA" or the "Company"), experts in Social Campaign Optimization and Social Learning, released results for its last Quarter Ended August 31, 2012. Revenues have increased by 23% compared to the previous quarter ended May 31, 2012 and by 16% compared to the same three-month period ended August 31, 2011. Version 2.0 of it's eValue(TM) Social Media ROI Suite has been launched on schedule. Condensed interim unaudited consolidated Financial Statements and Management Report are available on SEDAR's website at

In addition to the $116K increase in revenues for the last quarter, Parta has also announced that, in comparison to the same three-month period ended August 31, 2011, its cost of sales have increased by 51% and the cost of marketing and sales have increased by 88% to support the Company's growth plan and the rapid development of Version 2.0 of its eValue(TM) Social Media ROI Suite.

"As planned, we continue to ramp up our sales as demonstrated by our organic revenue growth. In recent month, we completed the acquisition of Toronto M30 on September 15th, and we successfully launched the eValue(TM) v2.0, our leading product to ensure the penetration of international markets. These investments produced an operating loss in the short term despite overall profitability of each contract. The company's balance sheet has improved significantly over the last 12 months and accounting loss is essentially the predictable result of the implementation of our growth strategy" stated Parta's CEO, Paul Allard.


For the three-month period ended August 31, 2012, the Company shows a net loss attributable to shareholders of $416,914 compared to a net loss of $82,930 for the three month period ended August 31, 2011 and $230,129 for the three-month period ended August 31, 2010. Revenues have increased by 16%, from $546,749 for the three month period ended August 31, 2011 to $632,351 for the three-month period ended August 31, 2012. Revenues decreased for 8% in E-Learning services and increased for 39% in Social Media services. Increases in the Cost of Sales and Sales and Marketing reflect the massive investment that the Company has made in the development and commercialization of its new product eValue(TM) Social Media ROI Suite.

The gross profit decreased by 37% in Q1 2013 from $219,181 (40% of sales) in Q1 2012 to $138,169 (22% of sales) in Q1 2013. The operating expenses have increased by 84%, from $301,383 (55% of sales) in Q1 2012 to $555,297 (88% of sales) in Q1 2013. For the comparative periods, the Sales and Marketing expenses have increased by 88% and the General and Administrative expenses have increased by 81%. Adjusted EBITDA decreased by $285,602 from $28,686 -or 5% of sales- in Q1 2012 to ($256,939) - or (41%) of sales - in Q1 2013. Loss per share was ($0.01) in Q1 2013, to be compared to $0.00 in Q1 2012 and ($0.10) in Q1 2011. PARTA's total assets as at August 31, 2012 amounted to $2,970,731, a decrease of $406,382 from May 31, 2012.

About Parta

Parta offers Social Media and Social Learning solutions to its clients from offices in Montreal, Toronto, Paris and Mexico and is the developer of leading eValue(TM) Social Media ROI Suite:

Many visionary businesses already employ Parta's solutions for internal and external online engagement. Among these are Renault, Orange, Michelin, Hydro-Quebec, Iusacell (Mexico), Dassault Systems, Nestle Waters and Credit Agricole.

PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates through two subsidiaries:

#engagementlabs, an all-digital agency offering a targeted range of social strategies, customized engagement platforms and analytic tools to measure performance and ROI totally focused on social engagement & optimization:

edu-performance, totally focused on internal engagement and productivity, Edu-Performance offers customized Social Learning and online training solutions:

Other Information

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

Paul Allard, President & CEO
Parta Dialogue Inc.
+1 (514) 831-4245

Tom Liacas, VP Social Media
Parta Dialogue Inc.
+1 (514) 771-5120

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