RBC's Canadian ATM and Digital Display Networks Are Now bullfrogpowered(R) Nationwide
TORONTO, ONTARIO--(Marketwire - Oct. 30, 2012) - Bullfrog Power(R), Canada's 100 per cent green energy provider, and RBC have announced a partnership to bullfrogpower RBC's entire Canadian ATM and retail branch display networks with 100 per cent clean, renewable energy. The purchase makes RBC one of Bullfrog Power's first national green energy customers.
As part of RBC's commitment to reduce greenhouse emissions across its operations, its bullfrogpowered displays and ATMs will help RBC reach its sustainability targets and inform the public about the benefits of green energy.
"In 2005, RBC became the first major financial institution to make the choice for clean, renewable energy in Canada," said Tom Heintzman, President, Bullfrog Power. "Seven years later, Bullfrog is proud to recognize that RBC is one of our first national customers-choosing green energy for its ATMs and digital screens in branches in every Canadian province."
"This is an evolution of our previous renewable energy purchasing strategy," explained Lawrence Spicer, Vice President Channel Strategy. "Previously, we only purchased renewable power for Canadian branches built since 2007, which meant that 10 per cent of our branches were green powered. Under this new agreement, we purchase renewable energy for all of our ATMs and digital displays across Canada, enabling us to tell employees and clients about our commitment to renewable power and the importance of advancing sustainable energy systems in Canada."
Through the agreement, Bullfrog Power's generator partners inject renewable electricity onto the grid to match the amount of electricity used in RBC's ATM and retail branch digital display networks. RBC is choosing renewable power for over 4,600 ATMs and 3,500 digital displays. Each screen will educate viewers by showing short messages that explain that the displays are bullfrogpowered with green energy. Bullfrog's electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogo(M) program-instead of from polluting sources like coal, oil, natural gas and nuclear. Bullfrog Power uses the collective demand of its customers to support the development of new renewable generation in Canada.
"Purchasing renewable electricity supports our commitment to reduce greenhouse gas emissions across our operations," said Sandra Odendahl, Director Corporate Sustainability. "This goal will be achieved through a combination of conservation and energy efficiency measures, as well as the sourcing of clean renewable energy. We are pleased to support the development of renewable energy in Canada through our commitment to clean energy in our operations and our growing financing activities in the renewable energy sector."
About Bullfrog Power
Bullfrog Power, Canada's 100 per cent green energy provider, offers renewable energy solutions that enable homes and businesses to reduce their environmental impact and help create a cleaner, healthier world. Bullfrog's green electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogo(M) program instead of from polluting sources like coal, oil, natural gas and nuclear. A clean, renewable alternative to fossil fuel-based natural gas, Bullfrog's green natural gas is produced in Canada from biogas facilities that have met strict environmental criteria as defined by ICF International. As a Certified B Corporation, Bullfrog Power meets higher standards of social and environmental performance, transparency, and accountability. Unlike traditional corporations, Certified B Corporations are required to consider the impact of their decisions on their employees, suppliers, community, consumers, and the environment. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power. Homes and businesses can sign up easily, quickly and affordably at www.bullfrogpower.com.
About RBC and Sustainability
RBC is recognized among the world's financial, social and environmental leaders and is listed on the 2012-2013 Dow Jones Sustainability World Index and the DJSI North American Index. In 2012, RBC was named one of the world's Global 100 Most Sustainable Corporations in the World, one of Canada's Greenest Employers, one of Canada's Top 50 Most Socially Responsible Corporations, one of Canada's Best 50 Corporate Citizens, one of Canada's Top 100 Employers and one of the Best Workplaces in Canada. RBC is also listed on the Jantzi Social Index and the FTSE4Good Index.
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