Market Overview

Addictive Mobility Launches EngageFront(TM) Ad Server


TORONTO, ONTARIO--(Marketwire - Oct. 25, 2012) - Addictive Mobility, a leader in mobile social targeting, has introduced EngageFront(TM), a mobile advertising toolset and workflow that brings social targeting to mobile web and in-app advertising under a single platform. EngageFront will eliminate much of the complexity in executing a campaign across all forms of mobile advertising.

"Addictive Mobility is excited to solve the fragmentation problem in the mobile advertising ecosystem with the launch of EngageFront," says Dilshan Kathriarachchi, Addictive Mobility president. "The core technology behind EngageFront allows us to socially activate mobile ad impressions and provide greater ROI for advertisers and publishers alike. This is a key milestone for greater industry transparency and the maturity of social advertising."

EngageFront eliminates the hassle of managing multiple tag formats, rich media standards, third party ad servers and tracking. Advertisers who use EngageFront will leverage Addictive Mobility's proprietary social targeting across the mobile web and in-app by using reliable workflows along with social insights, audience trends and performance metrics.

EngageFront's plug-and-play architecture enhances a publisher's mobile offerings to leverage social targeting and generate higher average revenue per user (ARPU). The technology results in higher click thru rates and greater user engagement, especially when paired with rich media ads. Unlike other ad delivery solutions, EngageFront responds to user behavior, interaction with social content and its relevance towards the user's social graph.

The EngageFront technology ensures consistency regardless of whether the user engagement occurs within a mobile web or in-app environment. EngageFront publishers will be some of the first to engage users on the mobile web with a technology that does not disrupt the user's content experience. Addictive Mobility will adopt the MRAID rich media in-app standard, an IAB-backed format that is the clear winner among other multiple platform-specific standards. Rich media partners include Celtra and Simplytics.

"Advertisers and agencies are increasingly demanding mobile rich media and social targeting," said Grant Stratemeyer, Celtra's VP of Business Development. "Our partnership allows for the best brand experience by combining AdCreator's extensive ad features with Addictive Mobility's targeting capabilities, resulting in improved ROI for advertisers."

EngageFront benefits include:

-- Activate social targeting on mobile web and in-app for greater reach
-- Significant improvement to conversions and user engagement
-- Insights into social trends on mobile and your social ROI
-- Advanced tools for tracking and reporting
-- Certification across all major ad platforms

In-app traffic represents only a subset of a person's mobile activity with over 1.2 billion users worldwide using mobile web as their primary method for social media consumption.

About Addictive Mobility:

Addictive Mobility specializes in social advertising on mobile. Addictive Mobility has leveraged its social targeting capabilities to redefine how advertisers and agencies buy and measure ROI of mobile advertising campaigns. Its proprietary technology offers industry leading conversion rates and improved relevancy of advertisements for publishers. The result is added understanding of the mobile audience, which represents a wealth of data and buying power for advertisers. Addictive Mobility uses a social lens to understand social media activity with real-time accuracy. Addictive Mobility is located in Toronto.

Website -

Twitter - @addictivelabs

Addictive Mobility
Rachelle Cuevas
Public Relations and Marketing Lead

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