Market Overview

FM3 Performance Marketing to Close Out Successful Year With the 2012 Optima Ultimate Street Car Invitational


Grafton, WI., Oct. 25, 2012 (GLOBE NEWSWIRE) -- When Holley wanted to celebrate everything LS, it enlisted the help of FM3 Performance Marketing to coordinate the 2012 Holley LS Fest. The result was nearly 4,000 spectators, 42 vendors on the manufacturers' midway and 375 participants taking part in everything from drag racing to drifting. Lingenfelter followed the same approach for its inaugural Lilngenfelter Performance Nationals and FM3 Marketing came through again, coordinating an event that saw five national records broken. Now, the renowned performance marketing and event firm is planning to continue its success by once again teaming up with OPTIMA Batteries for the 5th Annual OPTIMA Ultimate Street Car Invitational.

The six-year partnership between FM3 and OPTIMA has been a fruitful one in the past as the pair have worked together to grow the OPTIMA Ultimate Street Car Invitational from a gathering of industry insiders to an event that brings out the nation's fastest street cars.  This year's festivities kick off Saturday, Nov. 3 at Spring Mountain Motor Ranch in Pahrump, NV immediately following the 2012 SEMA Show. 

"Directing this event is always extremely rewarding," says FM3 founder, Jimi Day. "The caliber of cars and drivers at the event gets crazier every year.  We are always looking forward to some serious competition."

FM3's expertise with performance event marketing and partnership with OPTIMA Batteries has helped direct the Ultimate Street Car Invitational into one of the most highly anticipated street car competitions in the automotive performance industry today.  The growing popularity of the event led SPEED TV to recently premiere OPTIMA's Search for the Ultimate Street Car, a TV miniseries that highlights the performance events leading up to the OPTIMA Ultimate Street Car Invitational.

Along with directing and coordinating the annual OPTIMA Ultimate Street Car Invitational, FM3 has been pivotal in bringing some of the top names in the automotive aftermarket industry like BFGoodrich, Ridetech and Centerforce onboard as event sponsors. This is in addition to providing mobile marketing displays, event management and staffing the event with professional-caliber track crews.

This year the OPTIMA Ultimate Street Car Invitational will again be open to the public, and fans and car enthusiasts are invited to view the competition in person.  Tickets are available for purchase at  Additionally, as part of the ongoing miniseries, SPEED TV will air the final event in early 2013.  FM3 will be available at the SEMA Show to discuss further details about event marketing and signature brand event production.  To schedule a meeting with FM3, please call 855-346-1369.

About FM3

FM3 Performance Marketing Inc. is a full service marketing firm specializing in organizing and directing unique branded events for high performance motorsports and automotive aftermarket companies.  FM3 is considered one of the top event and mobile marketing companies in its industry, directing renowned auto events around the country, including the OPTIMA Ultimate Street Car Invitational, OPTIMA Faceoff at Road America, Holley LS Fest, Lingenfelter Performance Nationals and others.  For more information about FM3 and its services, visit or call 855-346-1369.

CONTACT: Natalie Berwick/Kahn Media 818/881-5246 ext. 5

FM3 Performance Marketing

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