Market Overview

BAIT, CoolRain, and MINDstyle join forces to for Halloween-themed NBA collectibles


(EMAILWIRE.COM, October 31, 2012 ) DIAMOND BAR, CA - With the much-anticipated new NBA season scheduled to start the day before Halloween, BAIT - a Southern California-based lifestyle brand - is releasing an exclusive set of collectible player figures with a supernatural spin.

The CoolRain x NBA Glow in the Dark Collecitble Set by MINDstyle is a BAIT-exclusive designed to celebrate both the start of the intriguing new season and the spirit of Halloween. The limited set features six All-Star figures with luminous glow-in-the-dark bodies for a spooky, eye-catching touch. A limited run of 1000 sets will release exclusively at the BAIT retail store in Diamond Bar, CA,, and on the NBA's Opening Day - October 30th, 2012 - at a retail price of $99.99.

The set features glow-in-the-dark versions of six bright NBA stars: Kobe Bryant, Dwight Howard, Kevin Durant, Derrick Rose, Rajon Rondo, and Chris Paul, each of which are fitted with their respective team's away colors. In the upcoming season, Bryant and Howard will join forces on the Los Angeles Lakers after a blockbuster offseason and are looking to fulfill the hype surrounding their powerful new team. Durant seeks to take his Oklahoma City Thunder back to the Finals and avenge last year's painful loss. Rose begins a season-long journey to recover from his torn ACL that abruptly ended the Chicago Bulls' playoff run. Rondo will be tasked with bringing a revamped Boston Celtics roster together as they attempt to contend for another title. Paul looks to continue the spectacular acrobatics of the Los Angeles Clippers while building on the team's newfound success.

The BAIT exclusive set will be the first chance for collectors to grab the Durant, Paul, Rondo, and Howard (in a Lakers uniform) figures before they see a wider release as a part of the CoolRain x NBA Collectible Series 2 later in the fall. Those four will be joined by Lebron James, Jeremy Lin, Blake Griffin, and Pau Gasol. The general release Series 2 figures will be available in blind boxes and dressed in their away jerseys; additionally, a run of BAIT-exclusive blind boxes will feature variations of the players donning their home jerseys.

The officially licensed mini figurine collection began its run in 2010 as a collaboration between two great minds - Korean artist and designer CoolRain and style-driven creative agency MINDstyle. The CoolRain x MINDstyle NBA Collector Series is offered in blind boxes and has featured players like Kevin Garnett, Derrick Rose, Dwyane Wade, Steve Nash, Carmelo Anthony, Dirk Nowitzki, Kobe Bryant, Brandon Roy, Amare Stoudemire, plus elusive chase figures and 18-inch releases.

About BAIT
BAIT is a lifestyle brand with a flagship store located in Diamond Bar, CA. Founded with the drive to create a distinctive space that brings the sneaker, music, art, and collectible cultures together, the predatory attitude of BAIT comes from the craving for a unique and alluring selection of top-quality products. By collaborating with the industry's most in-demand brands, BAIT is able to bring customers the most enticing and desirable goods.

2753 Diamond Bar Blvd Suite B
Diamond Bar, CA 91765


Paul Baclawski


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