Market Overview

World Financial Group Salutes Associates who Led 100-Day Campaign


World Financial Group is saluting all of its independent associates who participated in the Helping 100,000 Families in 100 Days campaign. The campaign, launched on July 1 and ending on Oct. 8, 2012, was an effort to reach out to the thousands of families who need assistance in developing a strategy to ensure they are more financially secure both today and tomorrow.

“There are so many people across North America who have little to no life insurance protection, don't have a plan for retirement or don't have a quality financial education. WFG's goal during this campaign — and every day — is to reach out to people, particularly middle-income families, who traditionally are not offered financial services. We help them get on a path to realizing their dreams, whatever they may be,” said Joe DiPaola, President & CEO of World Financial Group.

The campaign involved all of WFG's independent associates across the United States and Canada. Each associate was asked at the launch of the campaign to assist as many families as possible, with targets set at 10, 20 and a high benchmark of 30 families in 100 days. Those associates who were able to help 25 or more families will have their names listed in a two-page ad that will run in Forbes and Canadian Business magazines.

“We knew the goal of helping 1,000 families each day for 100 days was extraordinarily ambitious,” said Paul Mineck, Chief Marketing Officer of World Financial Group. “At the end of the campaign, we had helped 84,171 families. We consider the campaign a great success as it spurred major growth for WFG and its associates, and it is a number that WFG believes very few companies in the industry could reach in such a short time frame.”

“Helping people is part of WFG's DNA. It's one of our core values and an integral part of our culture,” DiPaola said. “We are so proud of all that WFG's independent associates accomplished during the last 100 days. Their commitment and dedication to improving the lives of so many people, ensuring these families have a better tomorrow by helping them build a stronger financial foundation, is inspiring. Not only did it help grow our associates' businesses and our company as a whole, the campaign created significant momentum for our associates, who can use it to help thousands more families realize their financial goals.”

About World Financial Group

World Financial Group, Inc. is a financial services marketing company whose affiliates offer a broad array of financial products and services. World Financial Group Insurance Agency of Canada Inc. offers life insurance and SEG funds. (Collectively these companies are referred to as World Financial Group or WFG above.) WFG's independent associates, located throughout the United States and Canada, strive to help individuals and families often overlooked by the financial services industry to plan for their financial futures, advocating the power of choice for clients through agreements with several of the financial and insurance industries' leading companies.

WFG is a business unit of the Life & Protection (L&P) Division of Transamerica. Through L&P, the Transamerica companies offer a wide array of life and health protection solutions with a common purpose: to protect families and their dreams.

With more than a century of experience, Transamerica has built a reputation on solid management, sound decisions and consumer confidence. For more information, visit

World Financial Group Headquarters: 11315 Johns Creek Parkway, Johns Creek, GA 30097-1517, PO Box 100035, Johns Creek, GA 30096-9403. Phone: 770.453.9300.

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World Financial Group, Inc.
Harold Nolley, 770-248-3276
Creative Director

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