Market Overview

Research and Markets: Poultry Market Report 2012

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DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/ql626w/poultry_market) has announced the addition of the "Poultry Market Report 2012" report to their offering.

The UK poultry market displayed strong and consistent growth between 2007 and 2011, despite the recession. High commodity prices are partly responsible for the growth of the sector, but the recession has also boosted sales, particularly of chicken, as consumers turn away from more expensive red meat.

Chicken comprises the largest sector of the UK poultry industry and is also the strongest and most dynamic. Perceived as cheap, healthy and convenient, chicken is a favourite with many households. A highly versatile meat, it is available in a very diverse range of products at a wide range of prices. It therefore appeals to a very large customer base, and is well placed to remain popular even during a recession.

Turkey, duck, geese and other poultry such as game make up the rest of the poultry meat sector. Although the turkey and geese sectors experienced a downturn in sales after the recession started, both had returned to growth by 2011. Turkey and geese producers are trying to shake off the just for Christmas' image, in an attempt to promote more consistent year-round sales. The duck sector also experienced a downturn in 2008, but returned to positive growth thereafter.

The recession has squeezed consumer budgets and cutbacks have been made on activities such as eating out; chicken restaurants and other fast-food outlets have benefited from this trend, owing to their less expensive meal offers. Concerns over the healthiness of the food on chicken restaurant menus are offset by the perception that burger chains are less healthy.

Market performance is sensitive to high input costs, including high feed prices, adverse or unpredicted weather conditions and competition from cheaper imports. Health scares and disease outbreaks always have the potential to impact on the meat trade, denting consumer confidence and sometimes necessitating the culling of livestock. The recession has depressed sales of more expensive poultry products, with consumers focusing on cheaper cuts.

Key Note forecasts that the UK poultry industry will grow by 33.4% between 2012 and 2016. The UK chicken restaurant sector is also expected to display strong growth, expanding by 27.9% over the forecast period.

Companies Mentioned

- Bernard Matthews Ltd

- Cherry Valley Farms Ltd

- Faccenda Group Ltd

- Iglo Foods Group Ltd

- Kentucky Fried Chicken (Great Britain) Ltd

- Kerry Group Plc

- Moy Park Ltd

- Nando'S Chickenland Ltd

- 2 Sisters Food Group Ltd

- Sun Valley Foods Ltd

For more information visit http://www.researchandmarkets.com/research/ql626w/poultry_market

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Meat and Poultry

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