Market Overview

DeNA Brings Strategic Flick-Action Game Hellfire To iOS and Android Devices


Today DeNA Co., Ltd. (TSE: 2432) released Hellfire, the revolutionary action-based fantasy game, as a free download for iOS and Android devices worldwide.

Combining intuitive flick controls with a beautiful and immersive 3D world, Hellfire features more than 700 unique missions with more than 300 powerful magical creatures to conquer and lead into battle. Players can use the touch controls to skillfully launch timed attacks and counter attacks to earn a leg up on enemies in every battle sequence.

Hellfire is an action-packed and engaging roleplaying experience that innovates on the traditional card-battle game by adding an entirely new layer of gameplay strategy with the flick mechanism,” said Clive Downie, chief executive officer at DeNA's U.S. subsidiary ngmoco, LLC.

Developed by the ngmoco studio in San Francisco under the guidance of famed Executive Producer of Kaito Royale, Takeshi Otsuka, Hellfire gives players the ability to harness the elemental powers of legendary creatures. By controlling, evolving and fusing powerful creatures, players will lead them into battle to defend the world against hordes of invading enemies, while capturing additional creatures to expand their powers. Hellfire will host special cooperative events that engage thousands of players together to take down massively powerful bosses.

Hellfire is available for free download on the Apple App Store and Google Play at:

About DeNA

DeNA Co., Ltd. is a global Internet company focused on social games, e-commerce and other Web services for mobile devices and PCs. DeNA's current flagship business is its mobile social games platform Mobage, which offers first-, second- and third-party games on four localized user networks across Japan, China, South Korea and the rest of the world. The original Mobage network in Japan currently serves over 43 million registered users with more than 2,000 titles. Founded in 1999 as a small startup in Tokyo, DeNA currently has over 2,000 employees worldwide working at offices and development studios in 16 cities across 11 countries and regions. The company generated annual sales of more than 1.8 billion U.S. dollars in the fiscal year ended March 2012. DeNA is listed on the Tokyo Stock Exchange (2432). For more information, visit

About Mobage

Mobage hosts over 50 third party developer and ngmoco developed games, with many more titles in development. ngmoco's mobile social entertainment network offers chart-topping apps including Tiny Tower, Rage of BahamutNinja Royale™ and many popular games. Mobage supports games for everyone from city building games like We Rule®, to casual games such as Zombie Farm® and Tiny Chef™, classic games including Blackjack!, Touch Hockey®, to core-game titles such as Quests & Sorcery™, DragonCraft™, and Blood Brothers™. Mobage games are available on the Apple App Store and Google Play. Mobage offers developers access to a suite of features to enhance their mobile and social gaming experience, including a payment API, marketing support and analytics tools. To learn more about Mobage, visit: or contact

ngmoco, DragonCraft, Quests & Sorcery and We Rule are registered trademarks or trademarks of ngmoco, LLC in the United States and/or other jurisdictions. Mobage, Blood Brothers, and Ninja Royale are the registered trademarks or trademarks of DeNA Co., Ltd. in the United States and/or other jurisdictions. TRANSFORMERS and all associated characters are trademarks of Hasbro. Rage of Bahamut is a registered trademark or trademark of Cygames, Inc. Apple, and App Store are trademarks of Apple Inc. Android and Google Play are trademarks of Google Inc. All other marks and names are trademarks of their respective companies.

DeNA/ngmoco (U.S.)
Lisa Revelli,
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