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Barry Libert, Ted Rubin, The Vanguard Group Inc., Aon and others to speak at Social Leadership Awards Workshop, Organized by Knowledge@Wharton and Social Strategy1, supported by Ernst & Young


Social Strategy1 and Knowledge@Wharton, will host the Social Media Leadership Awards best practices workshop, with support from Ernst & Young, on Thursday, November 8, 2012 at the Wharton School Philadelphia campus. Speakers include Ted Rubin, leading social media marketing strategist and Chief Social Marketing Officer at Collective Bias, and Barry Libert, author and CEO, OpenMatters.

“If organizations want to ensure their long-term success as well as their future prosperity,” said Barry Libert, “they need to move forward in embracing these technologies and the cultural shifts they require.”

The highly anticipated Best Practices Workshop features social media executives from AonCognizantGirl Scouts of the USANational Association of Corporate Directors, and Morgan Stanley Smith Barney – all of whom will discuss the mechanics of their social media initiatives. This half-day workshop will provide an exclusive opportunity for social-minded professionals to convene with digital media, corporate marketing and entrepreneurial front-runners.

The hands-on workshops begin Thursday, November 8 at 8:30 a.m. in Wharton's Jon M. Huntsman Hall with limited seating available. Twitter audiences can join the discussion @smlawards using #smlawards. The Social Media Leadership Awards luncheon, recognizing best practices in nearly a dozen categories, follows the workshops. Education Partner the Wharton Future of Advertising Project, and Media Partners StockTwits and Stratus Contact Solutions also support the event.

Tickets to workshop and luncheon are available online at For workshop schedules and the full list of Social Media Leadership Awards finalists, visit

About Social Strategy1

Social Strategy1 is a managed services and online business intelligence firm specializing in social media and online intelligence. Supported by teams of analysts that provide clients actionable insights for managing online presence and strategy, SS1 serves multiple industries and business functions. For more information, visit or follow “@sstrategy1” on Twitter.

About the Wharton School and Knowledge@Wharton

Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania.

About Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 152,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential. For more information about our organization, please visit

Social Strategy1
Jeanine Nelson, 904-416-0718

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